SEO Specialist
Luxury Addiction & Mental Health Recovery (International)
&## ; About the Role
We are seeking an experienced SEO Specialist to lead and execute organic growth strategies for Oasis Premium Recovery and Sea Recovery Centre — two premium, confidential recovery brands operating in Spain and targeting international HNWI/UHNWI clients.
This role focuses on high-value, intent-driven medical SEO, not volume traffic. The goal is to increase qualified enquiries, brand authority, and top-page visibility for competitive rehab and mental health keywords across English-speaking and international markets.
&## ; Key Objectives
Increase organic visibility for high-intent rehab, addiction, and mental health keywords
Improve ranking positions for luxury, private, and location-based search terms
Drive qualified leads, not generic traffic
Build long-term domain authority and trust in a regulated healthcare niche
&## ; Core Responsibilities
1. SEO Strategy & Planning
Develop and execute a comprehensive SEO strategy for both brands
Identify high-value keywords (transactional, long-tail, location-based)
Prioritize keywords by commercial intent, competition, and ROI
Build keyword clusters for:
Addiction treatment (alcohol, drugs, behavioural)
Mental health & burnout
Luxury / private rehab
Spain, Marbella, Costa del Sol, Europe, international searches
2. On-Page SEO Optimization
~ Optimize:
Page titles, meta descriptions
Headings (H1–H3)
Internal linking structure
Content hierarchy and topical relevance
Ensure each service page targets one primary keyword cluster
Improve conversion-oriented SEO (content that ranks and converts)
To edit content ensuring SEO + medical accuracy + relevance, collaborate with content writers if necessary
3. Content SEO & Editorial Direction
~ Create SEO briefs for:
Service pages
Condition-specific landing pages
Blog / educational content
FAQs and evergreen resources
Identify content gaps vs competitors
Optimize existing content for:
Search intent alignment
Featured snippets
E-E-A-T (Experience, Expertise, Authority, Trust)
4. Technical SEO
~ Perform regular technical audits:
Crawlability & indexation
Site speed & Core Web Vitals
Duplicate content
Canonicals, redirects, broken links
Work with developers / CMS (WordPress) to implement fixes
Ensure SEO-safe handling of:
Location pages
Legal disclaimers
Medical compliance requirements
5. Off-Page SEO & Authority Building
Develop and execute a white-hat link-building strategy
Secure backlinks from:
Health & wellness publications
Rehab and medical directories
High-authority lifestyle magazines and luxury platforms
Support PR-driven SEO initiatives
Monitor backlink profile health and remove toxic links if needed
6. Local & International SEO
Optimize for local SEO where appropriate (Spain, Costa del Sol, Marbella)
Support Google Business Profile optimization (where compliant)
Implement international SEO best practices :
Market-specific keyword targeting
Search intent differences (UK / US / EU)
~ Improve visibility for “near me” and location-based queries where possible
7. Analytics, Reporting & KPIs
~ Track and report on:
Keyword rankings
Organic traffic quality
Conversions and enquiries from organic search
~ Use tools such as:
Google Search Console
Google Analytics
Ahrefs / SEMrush / similar
Provide clear, business-focused reports, not vanity metrics
Translate SEO performance into lead quality and revenue impact
&## ; Required Experience & Skills
Must-Have
Proven SEO experience in healthcare, rehab, wellness, or YMYL niches
Strong understanding of medical SEO & compliance sensitivity
Experience ranking competitive, high-value keywords
Excellent knowledge of:
On-page SEO
Technical SEO
Content SEO
Link building
Experience with WordPress and Shopify-based websites, ability to change content and improve usability/readability
Analytical mindset with business focus
Nice-to-Have (Strong Advantage)
Experience with luxury brands or HNWI services
International SEO experience (UK / US / EU markets)
Understanding of rehab, addiction, or mental health terminology
CRO knowledge (SEO → enquiry optimization)
Experience working alongside PPC / performance teams
&## ; Mindset We’re Looking For
Strategic, not mechanical
Focused on quality leads, not traffic volume
Comfortable working in a regulated, trust-based niche
Detail-oriented and data-driven
Able to think long-term about authority and brand reputation