Mackinnon Bruce International is exclusively partnered with a global Mid-Sized MedTech / Diagnostics company in the IVF & Fertility field.
Who we are
We are a dynamic recruitment agency established in 2012, working with high-profile clients worldwide to source and retain top-tier talent.
The Role :
As the Global Marketing Manager - Genetic Testing Solutions, you will drive the commercial success and global strategy for genetic testing solutions, focusing on marketing programs such as launches, concepts, and campaigns. You will lead both consumer and patient initiatives, collaborating closely with Product Directors and Regional Marketing teams.
You will develop and execute marketing strategies, utilizing strong communication skills, digital expertise, and extensive marketing experience to deliver targeted content globally. Reporting to the Vice President of Global Marketing, you will oversee the design and execution of marketing programs aligned with business objectives.
Key Responsibilities :
* Develop and communicate a clear, visionary marketing strategy aligned with the organization’s and genetic testing solutions’ long-term objectives.
* Lead the development of value propositions, marketing plans, campaigns, and sales tools globally.
* Plan and develop an optimal marketing mix with a strong focus on digital strategies (web, email campaigns, webinars, social media content).
* Collaborate with internal and external stakeholders on product launches and campaigns, ensuring commercial impact.
* Work with upstream product management to incorporate customer and market insights into product vision and roadmaps.
* Develop patient marketing concepts and campaigns to ensure effective communication and lead generation.
* Monitor campaign and launch effectiveness, implementing continuous improvements.
Who We’re Looking For :
* Minimum 10 years of experience in regional or global marketing roles.
* Strong background in marketing and brand management, preferably within the Medical Device sector.
* Excellent communication and interpersonal skills in English, both verbal and written.
* Proven leadership and project management abilities, capable of leading cross-functional teams and managing multiple projects.
* Willingness to travel approximately 15-20 days annually to various markets and customers.
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