Vistaprint is seeking a strategic leader to join our Global Email Marketing team, overseeing email programs in the German and Dutch markets. You will be part of a team responsible for developing campaign and customer strategies across 16 markets in North America and Europe, aiming to enhance customer engagement, incentivize purchases, and increase long-term customer value. Collaborating with Creative, Go to Market, and Analytics teams, the Global Email Team translates strategies into actionable campaigns, monitoring and optimizing based on performance.
What You Will Do
1. Oversee email marketing plans for Germany and the Netherlands, providing strategic input to meet business goals and surpass financial targets.
2. Manage KPIs, influencing campaign strategies to exceed financial objectives, with weekly reporting to stakeholders.
3. Contribute innovative ideas to develop strategic channel roadmaps, leveraging extensive marketing experience.
4. Partner with creative and Go to Market teams to ensure campaigns meet platform goals, adhere to best practices, and create impact.
5. Design, execute, and analyze A/B and multivariate tests on offers, creative elements, and segmentation.
6. Collaborate with global teams across marketing, creative, content, and analytics to enhance marketing plans and meet campaign objectives.
7. Develop and refine processes to improve workflow and deliver value to customers more efficiently.
Your Qualifications
* Strategic leader with excellent communication skills and executive presence.
* Adaptable, collaborative, and capable of aligning diverse team objectives.
* Creative, results-oriented, with keen attention to detail.
* Experienced in clarifying complex objectives and managing multiple initiatives.
* Passionate about team collaboration and motivated to achieve outstanding results, with a hands-on approach when needed.
* Proficient in data analysis to inform strategies and business decisions.
* Minimum of 3+ years in strategic channel marketing.
* Bachelor's degree in marketing, business, economics, or related field.
Nice To Have
* Experience with agile or scrum methodologies.
* Skills in forecasting and analytical tools like Looker.
Why You'll Love Working Here
Enjoy a remote-first, inclusive, and growing environment at VistaPrint, where our Vista Behaviors foster a high-performing team culture.
About Us
VistaPrint partners with millions of small businesses globally, providing design and marketing solutions that help them succeed. We are committed to making marketing and design accessible and effective for small businesses worldwide.
Commitment to Diversity, Equity, & Inclusion
We value diverse contributions and foster an inclusive, respectful, and fair workplace where everyone can thrive and innovate.
Equal Opportunity Employer
We provide equal employment opportunities regardless of race, gender, age, religion, or other protected characteristics, striving to do more than the law requires.
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