Lead the creation, editing, and optimization of content for versatile and competitive own and paid media channels, ensuring alignment with the company’s global objectives. This role enhances the company’s digital presence by managing content that reflects brand values, supports business goals, and engages target audiences across platforms. Responsibilities include developing inbound strategies, optimizing SEO and GEO performance, and maintaining a cohesive digital communication strategy.
KEY FUNCTIONS
* Digital channel management: Define, develop, and manage the company’s digital channels, including the Cellnex Trends blog and external newsletters, to project positioning and engage audiences.
* Content creation and editorial planning: Create, plan, and publish content globally and locally, ensuring alignment with the Group's B2B profile and strategic objectives.
* Website coordination: Support and monitor corporate and country websites, ensuring adherence to style guides and guidelines.
* Inbound strategy development: Implement inbound strategies to drive engagement and lead generation.
* Editorial management: Oversee the editorial process for corporate communications and website content.
* SEO strategy and optimization: Develop and execute SEO strategies to improve website visibility.
* Social media presence: Manage and monitor the company's social media profiles.
CANDIDATE PROFILE
Education: Degree in Communications, Digital Marketing, Web Development, or related field.
Languages:
Must-have: English (Advanced), Spanish (Native/Advanced)
Valuable: Any other Cellnex language (Intermediate)
Software Tools:
* Microsoft Office Suite - Must-have - Advanced
* Content Management Systems (e.g., WordPress, Drupal) - Must-have - Advanced
* SEO tools (e.g., SEMrush, Ahrefs) - Must-have - Advanced
* Web analytics tools (e.g., Google Analytics) - Must-have - Advanced
Relevant Professional Experience
* Experience managing corporate websites and digital content creation.
* Expertise in SEO strategy development and optimization.
Other Skills
* Excellent writing and editorial skills, with a focus on web content management.
* Proficiency in webmaster management and SEO practices.
* Results-oriented with strong planning and execution skills.
* Experience with content curation, social media metrics, and digital dashboards.
* Ability to work collaboratively in a team environment.
ABOUT US
Join a leading European telecommunications infrastructure and innovation company with ambitious growth plans. We value passion, honesty, and integrity, aiming to make a positive societal impact. We offer professional opportunities within a diverse, inclusive, and innovative environment.
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