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Emea channel development manager (marketing)

Madrid
Michael Page
Responsable marketing
Publicada el 3 diciembre
Descripción

¿Dónde vas a trabajar?The company is a global leader in designing and manufacturing sustainable cleaning equipment, including mechanized floor scrubbers, sweepers, and autonomous cleaning robots. traduce al español¿Qué harás en tu nuevo puesto?Your Mission:Reporting to the Customer Experience & Channel Development Senior Manager EMEA, you will work closely with:- Local Sales Leaders and Commercial Teams- The Product Management, Customer Experience, and Global Marketing Operations TeamsYou will also have a dotted-line leadership over the local Business Marketers in each EMEA country, guiding and coordinating their execution to ensure alignment and consistency across the region.Your mission: Coordinate and execute marketing activities aligned with the strategy and support sales enablement and channel development through targeted marketing initiatives.What You'll Do:Lead Generation & Channel Development- Create and execute comprehensive lead generation strategies tailored to each EMEA market.- Drive lead acquisition through multi-channel campaigns: inbound & outbound marketing, ABM, partnerships, SEM, social media, events, and promotions.- Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.- Support indirect business growth through programs such as the Dealer Program - defining criteria, benefits, and performance metrics.- Manage third-party agencies and suppliers to ensure flawless execution and continuous optimization based on KPIs (Conversion Rate, CPL, ROI, etc.).Product Launch Excellence- Make every product launch stand out with targeted communication materials, impactful go-to-market campaigns, and lead generation plans that enhance awareness and drive conversion.- Partner with Product Management and local Business Marketers to ensure full alignment and execution quality.Customer Engagement- Design and execute customer engagement initiatives (webinars, events, digital campaigns) - before, during, and after the event.- Bring creative ideas to boost customer interaction and strengthen brand loyalty.- Monitor qualitative and quantitative results to measure impact and ROI.Sales process efficiency- Implementation and continuous improvement of sales excellence initiatives to enhance commercial performance and process efficiency.- Leverage CRM data (Microsoft Dynamics) to extract insights, perform analyses, and make data-driven recommendations for continuous improvement.¿A quién buscamos (H/M/D)?A successful Channel Development Manager EMEA should have:- Proven experience in marketing operations, product marketing, or customer engagement roles.- Strong knowledge of CRM systems, especially Microsoft Dynamics.- Analytical mindset with the ability to turn data into actionable insights.- Excellent communication and influencing skills across cultures and stakeholders.- Strong project management and cross-functional leadership abilities.- Fluent in English and Spanish (both required).- Proficiency in at least one additional EMEA language is a strong plus.¿Cuáles son tus beneficios?- Work in a multicultural environment where innovation meets purpose- Lead and inspire a network of local Business Marketers across EMEA- Be part of a team that values collaboration, creativity, and continuous learning- Play a pivotal role in shaping the future of customer and channel engagement across EMEA- Hybrid work model, competitive package, and real opportunities for growth- Working from home on Mondays and Fridays- Offices in Pozuelo de Alarcón- Health insurance

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Inicio > Empleo > Empleo Marketing > Empleo Responsable marketing > Empleo Responsable marketing en Madrid > Emea Channel Development Manager (Marketing)

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