PbCompany overview: Imagina Energia (company part of Hanwha Group) /b /ppImagina Energia was born in 2020 as the first 100% solar company in the Spanish energy market with the aim of bringing solar energy to all homes and companies in Spain in a simple and innovative way, either with self-consumption solutions or with tailored energy from the grid. /ppbr/ppA new sustainable energy that is closer and adapted to the needs of each person that has the support of the Hanwha Group, one of the largest solar investors in the world and an international leader in innovation and sustainability. /ppbr/ppGet to know us /ppbr/ppbPosition overivew: /b /ppbr/ppThe Marketing Manager will lead the marketing function across bImagina Energía /b and bQuantica Renovables Spain /b, supporting two complementary businesses in the renewable energy sector: electricity retail and distributed solar self-consumption. /ppbr/ppThis role will be responsible for translating business priorities into practical, measurable and commercially relevant marketing plans, with a strong focus on blead generation, sales support, customer acquisition, brand positioning and marketing efficiency /b across both B2B and B2C channels. /ppbr/ppWe are looking for a bbusiness-oriented, hands-on and resourceful marketing professional /b, capable of combining strategic thinking with strong execution. The successful candidate must be comfortable managing the full marketing cycle, working closely with Sales, coordinating internal resources, managing external partners, and finding creative, efficient solutions in a dynamic and results-driven environment. /ppThe role will manage a small marketing team of approximately 3 to 4 people and will work closely with the General Manager, Sales teams and business leadership to directly contribute to pipeline creation, commercial conversion and revenue growth. /ppbr/ppbKey Responsibilities /b /ppbr/ppMarketing Strategy Commercial Alignment /pulliDefine and execute the overall marketing strategy aligned with business priorities and growth targets /liliTranslate commercial objectives into actionable marketing plans and measurable initiatives /liliBalance brand awareness, lead generation, customer acquisition and sales enablement /liliEnsure consistency of messaging and positioning across different audiences and channels /li /ulpbr/ppDemand Generation Performance Marketing /pulliPlan, execute and optimize digital acquisition campaigns across paid media, search, social media, email marketing and partnerships /liliManage and improve the full conversion funnel, from awareness and lead capture to nurturing and conversion /liliMonitor campaign performance and continuously optimize ROI, CPL, CAC and funnel efficiency /liliIdentify new growth opportunities, acquisition channels and scalable marketing initiatives /li /ulpbr/ppCRM, Automation Data-Driven Marketing /pulliManage CRM and marketing automation processes, including segmentation, lead scoring and nurturing workflows /liliWork closely with Sales to improve pipeline visibility and lead quality /liliAnalyze KPIs and campaign performance to support data-driven decision making /liliDevelop reporting dashboards and actionable commercial insights /li /ulpbr/ppSales Enablement Cross-Functional Collaboration /pulliPartner closely with Sales teams to support pipeline generation and revenue growth /liliDevelop sales materials, presentations, case studies, landing pages and customer-facing content /liliSupport campaigns and initiatives targeting residential, SME, corporate and industrial customers /liliIdentify customer pain points and market opportunities to improve commercial performance /li /ulpbr/ppBrand, Content Communication /pulliStrengthen brand positioning within the renewable energy and sustainability sector /liliCoordinate content strategies across digital channels, PR, newsletters, social media and corporate communications /liliEnsure all communications are customer-oriented, commercially relevant and aligned with brand guidelines /li /ulpbr/ppTeam Coordination Execution /pulliLead and coordinate a small marketing team while managing agencies, freelancers and external partners /liliPrioritize initiatives effectively and ensure high-quality execution across multiple projects /liliBring creative and practical solutions to business challenges in a fast-paced environment /liliOperate with a strong sense of ownership, autonomy and accountability /li /ulpbr/ppbWhat We’re Looking For /b /pulli7–10+ years of experience in marketing roles with both strategic and hands-on responsibilities /liliStrong background in lead generation, performance marketing, CRM and digital marketing /liliExperience working in start-ups, scale-ups or lean organizations with small teams /liliAbility to manage the full marketing cycle end-to-end /liliStrong commercial mindset and close collaboration with Sales teams /liliAnalytical profile with experience tracking KPIs and optimizing performance /liliExcellent communication and project management skills /liliFluent English and Spanish /li /ulpbr/ppNice to Have /pulliExperience in renewable energy, sustainability, utilities or high-growth sectors /liliExposure to both B2B and B2C business models /liliExperience with HubSpot, Zoho, Salesforce or similar platforms /liliKnowledge of the Spanish energy market, solar self-consumption or distributed energy solutions /li /ul