About the Role
As the Senior Director of Marketing for Spain & Italy (SharkNinja), you will play a pivotal role in shaping and executing the brand’s regional marketing strategy while contributing to the global vision. Acting as the voice of Southern Europe, you will ensure that regional consumer insights, cultural nuances, and market dynamics are embedded into integral strategies.
You will lead the adaptation and execution of marketing initiatives across Spain and Italy, empowering local teams to deliver impactful, culturally relevant campaigns that drive brand growth and commercial success. This is a highly visible leadership role requiring a blend of strategic thinking, storytelling, local expertise, and strong commercial acumen.
What You’ll Do
Regional Leadership & Strategic Planning
- Represent the voice of Spanish and Italian consumers to global leadership, advocating for regional nuances in behavior, retail environments, and media landscapes
- Lead the localization and activation of global marketing strategies, ensuring alignment with brand standards and regional priorities
- Influence global stakeholders by identifying opportunities and requirements for success in Southern Europe, helping shape global marketing agendas
Go-to-Market Excellence
- Own end-to-end go-to-market (GTM) strategy and execution, including product positioning, launch planning, pricing strategy, and retail readiness
- Drive the localization of global campaigns to ensure cultural relevance, consistency, and measurable business impact
- Partner closely with Sales teams to accelerate category growth, strengthen retail execution, and optimize trade marketing initiatives across key accounts
Brand Stewardship, Consumer Insight & Performance
- Champion a consumer‑first approach, leveraging regional insights to inform brand positioning, product development, and innovation pipelines
- Monitor and analyze regional performance metrics, optimizing marketing investments to maximize ROI and drive conti