Objective
The Marketing Specialist is responsible for developing, implementing, and executing marketing initiatives that drive brand positioning, business growth, and demand generation in the assigned markets.
Responsibilities
- Define, execute, and continuously update the market marketing plan in collaboration with the Customer Excellence Manager.
- Analyse market trends, customer feedback, and legislative changes to propose product improvements or adaptations.
- Act as the product reference for sales teams; coordinate new product launches or product evolutions, providing value proposition, pricing support, storytelling, marketing materials, and internal training.
- Develop and update key materials supporting sales activities (brochures, catalogues, videos, website content, presentations), ensuring consistency between brand and product messaging.
- Manage digital marketing activities (social media, newsletters, website content); design and implement marketing campaigns focused on products, markets, or customer segments, and optimise campaign performance based on KPIs.
- Plan, coordinate, and execute trade fair and customer event activities, presenting the product portfolio and Huhtamaki value proposition, and optimising participation based on ROI and lead generation.
- Implement a world‑class customer satisfaction survey; influence operational organisation to implement changes, analyse results, and track agreed action plans year‑over‑year.
- Work closely with sales teams as a strategic partner; support the Customer Excellence Manager in strategic projects, portfolio management, and roadmap initiatives.
Education
University Degree in Business Administration, Marketing and/or Advertising. Advanced level in English, medium level in French. Advanced user of O365, Creative Suite including Photoshop and InDesign.
Experience & Key Competencies
Three years of experience in a marketing position, preferably managing marketing plans. Strategic vision combined with a hands‑on, operational mindset. Strong analytical skills and results‑oriented approach. Ability to manage multiple projects simultaneously and meet deadlines. Excellent communication skills and strong cross‑functional collaboration capabilities.
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