Pioneering Beauty Sleep in Barcelona
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From the heart of Barcelona, Drowsy is revolutionising general beauty sleep. Our silk sleep mask is an industry favourite from the UK, to the USA. We're not just a team; we're a family, dedicated to beauty sleep and united by our passion for the brand.
Role Summary
You own ad creative as a performance engine. Your mandate is to build, test, and scale ads that turn psychology, trends, and insights into revenue — and do so at speed.
What You'll Do
- Own the ad testing and scaling roadmap across Meta, TikTok, and emerging platforms
- Translate performance data into clear, high-conviction creative briefs
- Drive high-velocity iteration with designers, editors, and UGC creators
- Study competitors and reference brands obsessively to identify winning patterns
- Stay ahead of performance marketing trends, formats, and platform shifts
- Apply deep understanding of human psychology and buying behavior to every ad
What Success Looks Like
- 2–4× year-over-year growth in ad platform investment while maintaining or improving efficiency
- Fast learning loops that consistently produce scalable creative winners
- A repeatable system for creative performance — not one-off wins
How You'll Work
- Report to the Marketing Manager
- Partner daily with creative xugodme production
- Think in systems, frameworks, and throughput, not individual ads
Your Profile
- Overseen ad accounts with $2M+ in annual spend
- 3+ years in performance creative or paid media for DTC / e-commerce
- Proven ability to scale spend through creative-led performance
- Performance-obsessed, data-driven, and intolerant of vanity metrics
- Deep student of persuasion, psychology, and why people buy