Marketing Manager – Marketing | Gibraltar | On-site
BVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a global audience. BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Join us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming.
Purpose Of The Role
As Marketing Manager, you will be responsible for developing, executing and optimizing BVGroup’s display marketing campaigns across multiple brands and regions. Whilst leading strategic oversight of programmatic advertising, paid social, and in-app advertising, identifying new display opportunities that support broader business goals and revenue growth. You will lead and develop a team of display specialists, ensuring campaigns are effectively optimised, resources are managed efficiently, and performance consistently meets ambitious targets, while applying strong analytical and hands‑on expertise to large‑scale digital initiatives.
Key Responsibilities
* Driving team performance by mentoring, setting clear objectives, and fostering a collaborative, results‑oriented environment.
* Developing and delivering data‑driven display strategies across programmatic, paid social, and in‑app channels, focusing on CAC, ROI, and engagement.
* Ensuring alignment by working closely with brand, creative, and acquisition teams to integrate messaging and campaigns effectively.
* Exploring and implementing new platforms, technologies, and opportunities to strengthen performance and innovation.
* Allocating and monitoring spend efficiently, continuously adjusting campaigns to maximise impact and ROI.
* Analysing results, reporting insights, managing vendor relationships, and adhering to regulations and best practices.
* Maintaining strong relationships with external vendors, including ad tech platforms and media agencies, ensuring third‑party partners deliver high standards and maximum value, and collaborating with them to implement innovative advertising technologies and optimise campaign performance.
* Ensuring all display campaigns adhere to industry regulations and internal policies, maintaining best practices across campaign structure, bidding, and targeting to maximise efficiency and compliance, and guiding the team in staying informed about regulatory changes impacting advertising efforts.
Essential Skills & Experience
* Experience in digital marketing, with a focus on display advertising, programmatic buying, and paid social.
* Strong understanding in managing large‑scale display campaigns with a track record of driving significant business growth through paid channels.
* Exceptional analytical skills, with experience using data to optimise campaign performance, manage budgets, and provide actionable insights.
* Excellent organisational and project management skills to handle multiple campaigns simultaneously, while collaborating effectively across creative, data, and brand teams to deliver cohesive marketing strategies.
* In‑depth knowledge of ad tech platforms, including DSPs, programmatic tools, and social media advertising platforms such as Facebook Ads and Google Display Network.
How We Hire
Our interviews are a two‑way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious. In the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible.
Relocation
If you are joining us here in Gibraltar from abroad, our Talent Acquisition Team will take care of everything you need from booking and arranging your flights, taking care of accommodation whilst you settle in here and even helping to arrange a permanent place to live.
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