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Omnichannel brand manager (m/f/x) (barcelona)

Barcelona
Csl
Gerente de marca
Publicada el 5 junio
Descripción

The Opportunity
A continuación, encontrará un desglose completo de todo lo que se requiere de los posibles candidatos, así como la forma de presentar su candidatura. ¡Mucha suerte!
Within our Marketing & Omnichannel team, we operate in a highly complex and impactful therapeutic landscape - covering rare diseases, hematology, nephrology, and immunology. Our approach is fully omnichannel: integrating CRM, digital channels, field force activities, and medical education into a cohesive and data-driven strategy.
We are looking for an Omnichannel Brand Manager who will act as both the analytical engine and tactical executor of the team. This role goes beyond reporting;
you will interpret performance data and translate insights into meaningful actions that drive engagement and outcomes.
Reporting to the Omnichannel Manager Iberia, you will play a key role in executing strategy and shaping how we engage healthcare professionals across channels.
The Role
Own and continuously enhance the omnichannel dashboard (HCP coverage, contact frequency, digital engagement, outcome metrics by indication)
Monitor and analyze digital campaign performance (email, product websites, paid media, social media), delivering action-oriented monthly reports
Support the definition of digital and field objectives, ensuring alignment with business goals
Conduct ad hoc analyses to inform investment decisions, channel prioritization, and strategic reviews
Execute tactics defined in the annual omnichannel plan
Manage day-to-day delivery of campaigns, congresses, webinars, and digital activations
Coordinate with creative and digital agencies (briefing, timelines, quality control)
Support the field force with onboarding materials, campaign updates, and sales support tools
Contribute to the development of content for owned channels (social media, HCP newsletters, product platforms) in line with regulatory requirements (Spain & Portugal)
Provide operational support for the Portuguese market, working closely with the local manager
Your Skills And Experience
Degree in Life Sciences, Engineering, Business Administration, Marketing, or a related field
(Postgraduate studies are a plus)
Approximately 3 years of experience in pharmaceutical marketing
Proven experience in data analysis and campaign performance tracking
Familiarity with omnichannel environments (CRM, digital channels, field force engagement)
Clear communication skills: able to present data visually and effectively to internal teams and the field force
Digital curiosity: interest in new tools, automation, and innovative ways to engage HCPs
Spanish: native or bilingual
English: professional proficiency
Strong skills in Excel and PowerPoint
Experience with BI tools (Power BI, Tableau) or analytics platforms (e.G. Google Analytics, email tools) is a plus
Portuguese: nice-to-have, not required
Reporting Relationships
Reports to: Omnichannel Manager Iberia
Direct Reports: none
Why Join Us
Real learning opportunities in cutting-edge omnichannel environments within the pharmaceutical industry
Exposure to high-value, complex therapeutic areas
A workplace where data, digital tools, and strategy are truly integrated
A competitive compensation package aligned with market standards and your experience
Join us and contribute to making a difference in the lives of patients with rare diseases. Apply today!
About CSL Vifor
CSL Vifor is a general partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency and nephrology. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better, healthier lives. Headquartered in St. Gallen, Switzerland, CSL Vifor also includes the joint company Vifor Fresenius Medical Care Renal Pharma (with Fresenius Medical Care). The parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit and CSL Plasma at Benefits
For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. xhfqzwm
To learn more about inclusion and belonging visit Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit J-18808-Ljbffr

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Inicio > Empleo > Empleo Marketing > Empleo Gerente de marca > Empleo Gerente de marca en Barcelona > Omnichannel Brand Manager (M/F/X) (Barcelona)

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