Avolta is the world's leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realize their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.
Purpose of the Role This Global Head of Advertising Growth, Markets will own the country-by-country growth of our advertising business. Every market has a different mix of DOOH screens, in-store spaces, online assets, loyalty data, audience density, passenger profile, brand demand and commercial maturity. They will diagnose where each market stands, identify the upside, design the solutions that close the gap, and drive execution with regional and country teams. This is a strategic build role — not a PMO role. It requires someone who can work like a consultant, think like a commercial operator and execute with the pace of a scale-up.
Responsibilities Country diagnostics Build the fact base for each priority market: revenue today, asset inventory, audience composition, brand penetration and gap-to-potential. Identify where the upside sits
Market-specific solutions Translate diagnostics into concrete advertising solutions — new formats, audience products, pricing constructs and integrated online/offline propositions
Develop market-unique angles where the asset base allows, for example Club Avolta-driven targeting in Brazil or premium hub formats in selected airports
Country growth playbooks For each priority market, produce the playbook regional and country teams execute against: what to sell, to whom, with which assets, at which yield and through which sales motion.
Travel to priority markets, sit with local teams, understand the real blockers, align stakeholders and move initiatives from concept to commercial action
Track progress against revenue targets, elevate where needed and course-correct when execution stalls
Cross-market scaling. Identify what works in one country and engineer the rollout across others.
Build scalable models — avoid 70 bespoke strategies
Work directly with regional Presidents, country CEOs, SVPs Commercial, Category, Digital and Loyalty
Represent the Advertising function at country level
WHAT WE ARE LOOKING FOR 5+ years in top-tier strategy consulting, investment banking, corporate strategy or a comparable high-pace strategy and commercial environment
Strong consulting-style problem solving: you diagnose a market, structure the opportunity, define the intervention and drive it to outcome
Advertising, retail media, media owner, Adtech, digital commerce or marketing exposure — from consulting work or from an operating role
Strong commercial instinct. You read a P&L, build a revenue model and pressure-test a pricing construct
Comfortable beyond slideware. You build the strategy and sit with local teams to push implementation
Operates without formal authority across senior international stakeholders. Comfortable across Europe, LATAM, North America, Middle East and APAC
Structured, hypothesis-driven, commercially sharp, low ego. Default mode: make it happen
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