PbPosition Summary /b: /ppThe Commercial Director is responsible for defining and executing the commercial strategy of the HVAC business in Iberia, with full ownership of revenue, market share, and profitability across B2B and B2C channels. /ppThis role ensures the translation of business objectives into commercial plans and results, leading the sales organization and coordinating closely with Marketing, Product, and Operations to guarantee alignment and effective execution. /ppbr/ppbRole and Responsibilities /b: /pulliThe Commercial Director defines and implements the commercial strategy and annual plan for the HVAC division in Iberia, holding full PL responsibility and ensuring the achievement of revenue, margin, and profitability targets. /liliThe role leads and manages a sales organization of more than 30 people, including both direct and indirect reports, and oversees commercial activity across B2B channels such as distributors, installers, and key accounts, as well as B2C channels, ensuring consistency in execution and performance. /liliThe position is responsible for setting targets, monitoring performance, and implementing corrective actions when needed, as well as managing sales forecasting, pipeline tracking, and KPI monitoring to ensure data accuracy and reliability. /liliIn addition, the Commercial Director collaborates closely with Marketing and Product teams to align pricing, positioning, and go-to-market initiatives, while also developing and maintaining strong relationships with key customers, partners, and stakeholders. /liliThe role includes identifying new business opportunities and supporting the development of new channels or market segments, as well as ensuring regular and structured reporting to senior management and HQ on business performance, risks, and opportunities. /li /ulpbr/ppbLeadership Responsibilities /b /ppThe Commercial Director leads, coaches, and develops the sales team, ensuring clear objectives, performance management, and continuous development. The role supports talent development and contributes to succession planning, while promoting a performance-driven culture aligned with company values and business objectives. /ppbr/ppbSkills and Qualifications /b: /pulliThe position requires a degree in Business Administration, Engineering, or a related field, with an MBA considered a plus. /liliCandidates should have a minimum of 10 years of experience in commercial leadership roles within the HVAC or similar industries, with proven experience managing multi-channel environments including both B2B and B2C. /liliStrong experience in PL management and commercial execution is required, along with demonstrated leadership capabilities managing medium to large teams. /liliExperience in international or matrix organizations is valued, as well as strong analytical, organizational, and decision-making skills. /liliFluency in English is also required. /li /ulpbr/ppbTotal Rewards /b: /pulliCompetitive salary package and Flexible Remuneration Plan (Restaurant, Transport, and Childcare vouchers). /liliPrivate medical insurance. Company car included. /liliIntensive workdays on Fridays and a hybrid work model. /liliA real growth project within a multinational in full industrial expansion, including exclusive discounts on Haier products. /li /ulpbr/ppbr/ppHaier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. /p