Social Media Content Creator
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Mayor Justin M. Bibb is hiring a team of leaders to join the Mayor’s Office in year two of the administration. The City of Cleveland seeks emerging and experienced talent to build a modern, responsive city government and bring City Hall into the 21st century.
Job Summary
The Social Media Content Creator reports to the Digital Content & Communications Manager and the Chief Communications Officer. The role involves developing and curating engaging daily content, creating written, video, and photo material, implementing marketing and communications strategies, attending events and producing live social media coverage, and maintaining a unified brand voice across multiple platforms.
Key Responsibilities
Develop and curate daily content for social media platforms;
assist in the creation and editing of written, video, and photo content.
Implement marketing and communications strategies, attend events, produce live social media content, and maintain a unified brand voice across channels.
Capture and edit short‑form video content for Instagram Reels, YouTube Shorts, and other emerging platforms.
Collaborate with City departments to identify and elevate community stories, initiatives, events, and public service announcements.
Support live social media coverage during press conferences, community events, emergencies, and mayoral appearances.
Research audience preferences, discover current trends, and suggest creative ways to attract more followers.
Create social media graphics when needed and design posts to sustain reader curiosity and create buzz around the mayor’s priorities.
Organize and maintain a digital asset library of photos, videos, graphics, and campaign materials.
Measure web traffic, monitor SEO and user engagement, and suggest content optimization.
Produce monthly social media reports and present them to the Digital Content & Communications Manager.
Stay up‑to‑date with changes in all social platforms to ensure maximum effectiveness.
Monitor and respond to social media messages from residents and users.
Suggest new ways to attract prospective customers, such as promotions and competitions, and communicate with industry professionals to create a strong network.
Perform other project coordination duties as assigned.
Program Administration Responsibilities
Plan and administer specific projects or programs for a city department.
Serve as the administrative supervisor on projects or programs.
Plan, assign, supervise, and review activities of subordinate personnel.
Monitor operating budgets and assist in annual budget preparation.
Design, implement, and monitor procedures used in program evaluation.
Develop and secure commitments from other city departments and agencies to provide services to program participants.
Provide technical assistance and review program policies and procedures.
Maintain current information and prepare program status reports.
Prepare financial and narrative reports and program applications.
Communicate program status to municipal officials and public or private entities.
Supervise employees assigned to the respective project as required.
Perform other related duties as required.
Minimum Qualifications
Bachelor’s degree from an accredited four‑year college or university in Business, Public Administration, Social Sciences, or a closely related field.
Two (2) years of equivalent education, training, and experience in program administration.
Ability to lift and carry up to thirty (30) pounds.
Valid State of Ohio driver’s license.
Preferred Qualifications and Areas of Expertise
Three (3) years of proven experience as a social media coordinator.
Experience with multiple social media platforms.
In‑depth knowledge of SEO, keyword research, and Google Analytics.
Ability to deliver creative content—text, image, and video.
Familiarity with online marketing strategies and marketing channels.
Ability to anticipate future trends in digital technologies and act proactively.
Excellent communication, multitasking, and analytical skills.
Strong oral, listening, and writing abilities.
Sense of urgency and capacity to work expeditiously in a deadline‑driven environment.
Ability to use multiple data sources to complete tasks.
Skill in performing duties with tact, discretion, and confidentiality.
Problem‑solving and decision‑making abilities.
Knowledge of issues affecting the city and familiarity with the mayor’s voice and written tone.
Capacity to relate to and work effectively with diverse populations.
Physical abilities required to perform essential job functions, with or without reasonable accommodation. xhfqzwm
Guiding Principles
Placing Clevelanders at the Center, Empowering Employees to Do Purposeful Work, Defining Clear and Pragmatic Objectives, Leading with Trust and Transparency, Striving for Equity in All We Do, and Embracing Change. All City employees are responsible for embracing and carrying out these principles in all that they do.
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