Social Media Manager
* VIC, Australia
* Marketing
* Full time
This is Adairs
Adairs is on an exciting journey to become Australia’s Ultimate Home Style Destination, and social is a key part of that growth. This is a pivotal leadership role for a socially switched on people manager who thrives on momentum, collaboration and creative excellence, and knows how to translate culture into measurable impact.
The role
Reporting to the Head of Marketing, the Social Media Manager shapes how the brand shows up in culture, both in feed and IRL. This is a hands‑on, strategically led role for a socially savvy people manager who balances creative instinct with commercial rigour. You will lead an agile in‑house team and agency partners, delivering end to end social strategies that are always on, insight led and unmistakably on brand. Social is championed as a growth engine across brand, eCommerce and customer engagement.
How you will add value
* Own and drive end to end social media strategy across paid, organic and influencer
* Translate cultural insights, trends and audience behaviour into social first ideas
* Lead, inspire and develop a high performing team
* Guide creative direction for content, campaigns and influencer partnerships
* Partner closely with creative, brand, campaign, production and eCommerce teams
* Monitor performance and optimise content to continuously lift ROI
* Own forecasting, resourcing and budgets for social
* Manage agency and influencer relationships to a high standard
* Stay ahead of platform evolution, formats and emerging technology
About You
You are equal parts strategist, mentor and tastemaker. Proactive, curious, and passionate about community and storytelling.
You will bring
* Proven experience across paid and organic social
* 3+ years experience leading a social media team
* Experience in retail, lifestyle or consumer brands
* Strong campaign experience across Meta, TikTok, YouTube and Pinterest
* Deep understanding of social analytics and performance tools
* Strong stakeholder management and cross functional collaboration skills
* Ability to balance creative thinking with commercial outcomes
Make Home Your Career
At Adairs, we’re passionate about creating a workplace where people feel inspired, supported and excited about the impact they make. Our brand‑new, purpose‑built Support Office at Chadstone — The Fashion Capital — has been designed with our people at the centre, blending beautiful spaces, outstanding facilities and a culture that genuinely cares.
Here’s what makes working with us genuinely special
* Work from a world‑class retail and lifestyle destination, with unparalleled access to shopping, dining and everyday essentials
* Up to 6 weeks’ annual leave with purchased leave option
* Heavily discounted reformer pilates, barre and spin classes just steps from our office
* State‑of‑the‑art end‑of‑trip facilities — ride in, refresh or get ready for a night out
* A fun, buzzing office culture (yes, the drinks cart makes an appearance — bubbles included)
* Generous team discount across Adairs and our wider group, including exclusive sample sales
* Referral rewards — good people bring good people
* Weekly “All‑In” meetings – always be in the know of what is happening across the entire business
* Free onsite parking + novated lease options
* Support that matters: EAP (legal, financial, wellbeing) + discounted health insurance
* Family‑friendly benefits, including a dedicated nursing room for new parents
Why Adairs?
Because we’re more than a workplace. We’re a place where people feel inspired, valued, supported and connected — all under one incredible roof. Apply now - we’d love to hear from you.
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