PGrowth Marketing Manager /ppbRemote | Product School /b /ppbr/ppAbout Product School /ppProduct School is the global leader in product management training, helping professionals accelerate their careers through world-class education, certifications, and community. As we continue to grow, we're investing heavily in AI-powered marketing, lifecycle automation, and modern growth systems that create more personalized and effective customer experiences. /ppbr/ppAbout the Role /ppWe're looking for a Growth Marketing Manager who thrives at the intersection of lifecycle marketing, paid acquisition, CRM strategy, automation, and AI. /ppbr/ppThis is not a traditional growth marketing role focused solely on campaigns. We're looking for someone who understands how to build and optimize growth systems that drive customer engagement, conversion, retention, and revenue. /ppbr/ppThe ideal candidate is equally comfortable analyzing customer behavior, designing sophisticated lifecycle journeys, building automation workflows, leveraging AI to improve marketing performance, and identifying opportunities to optimize the customer journey from first touch through conversion and beyond. /ppbr/ppThis role is highly cross-functional and will work closely with marketing, sales, and leadership to build scalable growth infrastructure and improve business outcomes. /ppbr/ppWhat You'll Do /pulliOwn and optimize customer lifecycle programs across acquisition, activation, engagement, retention, and conversion /liliBuild and manage sophisticated segmentation strategies using behavioral, engagement, lifecycle, and acquisition data /liliDesign personalized customer journeys that improve customer experience and business outcomes /liliPartner closely with paid acquisition efforts to ensure a seamless experience from first touch through conversion /liliBuild, manage, and optimize CRM, email, and automation workflows /liliDevelop and implement AI-powered marketing workflows that improve personalization, efficiency, and performance /liliAnalyze customer behavior, funnel performance, and lifecycle data to identify growth opportunities /liliDesign and run experiments to improve conversion rates, activation, retention, and overall customer engagement /liliPartner closely with sales to improve lead quality, conversion rates, and revenue outcomes /liliMonitor and report on key growth metrics while developing actionable recommendations /liliEvaluate and implement emerging AI, automation, and lifecycle technologies that improve marketing effectiveness /liliHelp modernize Product School's growth infrastructure through systems thinking, automation, experimentation, and continuous optimization /li /ulpbr/ppWhat We're Looking For /pulli4+ years of experience in growth marketing, lifecycle marketing, CRM marketing, marketing automation, demand generation, or a related field /liliStrong experience building lifecycle programs, nurture journeys, and customer engagement strategies /liliExperience managing or partnering closely with paid acquisition programs /liliDeep understanding of segmentation, personalization, customer journey design, and lifecycle marketing /liliExperience working with complex customer databases and multiple audience segments /liliHands-on experience with CRM and marketing automation platforms such as Customer.io, HubSpot, Braze, Marketo, Iterable, Salesforce, or similar tools /liliDemonstrated experience using AI tools and automation platforms as part of day-to-day marketing execution /liliExperience building or managing AI-powered workflows that improve personalization, segmentation, campaign performance, operational efficiency, or customer engagement /liliStrong analytical skills with the ability to turn customer and performance data into actionable insights /liliExperience measuring success through business outcomes such as activation, engagement, retention, conversion, CAC, and revenue growth /liliComfortable operating in a fast-paced startup environment with significant ownership and autonomy /liliProven track record of driving measurable business outcomes through marketing initiatives /liliExperience with tools such as n8n, Make, Zapier, OpenAI, Claude, or similar automation ecosystems /li /ulpbr/ppWhat Success Looks Like /pulliYou understand how to segment complex audiences and deliver personalized experiences at scale /liliYou connect acquisition, lifecycle, and retention efforts into a cohesive growth strategy /liliYou leverage AI and automation to make marketing smarter, faster, and more effective /liliYou think beyond campaigns and focus on systems that drive long-term growth /liliYou use data to identify opportunities, run experiments, and improve conversion throughout the customer journey /liliYou continuously optimize customer journeys based on behavioral signals and performance data /liliYou measure success through business outcomes—not just marketing activity /li /ulpbr/ppNice to Have /pulliExperience in subscription, membership, SaaS, education, or product-led growth environments /liliExperience managing high-volume lifecycle marketing programs /liliExperience building advanced lead scoring, behavioral segmentation, or personalization frameworks /liliSQL, analytics, or technical marketing experience /liliExperience working in AI-native organizations or implementing AI-first marketing strategies /li /ulpbr/ppWhy Join Product School? /ppThis is a high-impact role with significant ownership and visibility across the business. You'll have the opportunity to shape how Product School approaches growth, lifecycle marketing, automation, and AI while working alongside a team that values experimentation, innovation, and continuous learning. /ppbr/ppIf you're excited about building modern growth systems, leveraging AI to solve complex marketing challenges, and driving measurable business impact, we'd love to hear from you. /p