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Growth marketing manager b2c

Madrid
Michael Page
Responsable marketing
Publicada el 16 octubre
Descripción

¿Dónde vas a trabajar?Tech services start-up¿Qué harás en tu nuevo puesto?- Define and execute a B2C-focused growth strategy that drives user acquisition, engagement, and retention.- Scale user acquisition through marketing channels: SEO, SEM, ASO and other relevant channels.- Own and track key B2C growth metrics, including CAC, LTV, churn, retention, and activation rates.- Manage marketing agencies.- Develop data-driven segmentation strategies to improve targeting, engagement, and retention.- Establish a strong and consistent brand identity with the target audience.¿A quién buscamos (H/M/D)?A successful Growth Marketing Manager should have:- 4+ years of experience in growth marketing for B2C digital products.- Proven expertise in acquisition, conversion optimization, and retention strategies for consumer-facing apps, marketplaces, or digital products.- Deep experience in SEO, SEM, paid social, lifecycle marketing, and funnel optimization.- Strong data-driven mindset, with experience in cohort analysis, CAC/LTV modeling, and performance tracking.- Experience designing and executing SEO strategies.- Hands-on experience with Google Analytics, Meta Ads Manager, CRM systems, and marketing automation tools.- Experience in freemium models, subscription-based services, or high-velocity digital products is a huge plus.- Fluency in Spanish and English (both written and spoken).¿Cuáles son tus beneficios?- Competitive salary in the range of 45.000 EUR to 55.000 EUR per year.- Opportunity to work in Madrid, a vibrant and culturally rich city.- Professional growth and development opportunities within the business services industry.- Collaborative work environment in the digital department.- Access to innovative tools and resources to excel in your role.- Hybrid work model

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