At Amenitiz, we're on a mission to simplify hospitality management - empowering over 15,000 independent hoteliers to run smarter, not harder.
We're more than just another SaaS scale-up. We're revolutionizing one of the world's oldest industries. Backed by over $80M from top-tier VCs who support disruptive giants like Alibaba, Toast, Zendesk, Delivery Hero, Revolut, and Loom, we've been recognized as a TravelTech Titan and one of Wired's hottest start‑ups.
From our Barcelona HQ, we turn bold ideas into real impact, ownership into innovation, and collaboration into results that matter - every single day.
About the role
At Amenitiz, we're on a mission to redefine how independent hoteliers grow their business in a digital‑first world. As our Senior Product Marketing Manager - PLG, you'll be at the forefront of driving product‑led growth strategies that boost net revenue retention, reduce churn, and unlock new inbound growth streams. This is a highly cross‑functional role, working closely with Product, Engineering, Design, and Marketing to deliver measurable impact. You'll blend strategic thinking with hands‑on execution, all while mentoring and inspiring our Product Marketing team.
This role is based in our Barcelona office and reports directly to the VP of Marketing.
Key Responsibilities
* Own the numbers. You will be directly accountable for key growth metrics including upsell revenue, net revenue retention (NRR), churn rate, and feature and payment adoption. You set the targets, track the performance, and drive the results.
* Own the PMM contribution to initiatives that increase upsell revenue, prevent churn, and optimize pricing and packaging for different geographies and Idóneo Customer Profiles (ICPs).
* Drive product adoption and engagement through personalized, automated communication campaigns that speak directly to customer needs.
* Build and execute a robust PLG‑focused product marketing strategy, tightly aligned with business objectives.
* Act as a seni
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