Description Are you ready to take flight and be part of an amazing team at Birdman?
About the Company At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty‑free lifestyles accessible through delicious, nutritious, and innovative products. We operate a Direct‑to‑Consumer business through Shopify in Mexico and the US.
D2C is a core sales channel with full P&L; ownership, not a support function. As the channel scales, we are strengthening internal ownership to ensure strong commercial execution, conversion, and profitability. The opportunity We don’t need someone to support ecommerce.
We need someone who owns it. This role owns Shopify MX & US end‑to‑end.
You sign the numbers: revenue, CVR, AOV, and CAC. You define the commercial strategy, execute it onsite, optimize conversion, and align paid media priorities with Performance. If you want real accountability and real scope, this role has both.
What you’ll own - Shopify MX & US as a sales channel - Revenue and conversion performance of D2C - Pricing, promotions, bundles, and commercial calendar - CRO and onsite experience - Email & SMS flows and attributed revenue - Alignment with Performance and Content for D2C activations What you’ll do - Shopify Execution: Own daily Shopify operations — catalog, pricing, promotions, and sales tracking vs forecast.
- CRO: Improve conversion by identifying funnel drop‑offs and implementing UX, checkout, and mobile improvements.
- Paid Media Alignment: Define D2C priorities that guide paid media execution, aligned with inventory and promotions.
- Email & SMS: Build and optimize automated flows and execute campaigns to drive repeat purchase and revenue. What we’re looking for - 3+ years owning Shopify D2C channels with direct revenue responsibility — not as support, not as execution for others.
- Proven experience defining commercial strategies: pricing, promotions, bundles, and conversion mechanics.
- Strong Email Marketing experience (Klaviyo preferred) with ownership of flows and revenue contribution.
- Solid understanding of performance marketing metrics (CAC, CVR, ROAS) to effectively align with Performance — you don’t run ads, but you know how to challenge and guide them.
- Experience operating D2C across multiple markets (MX & US is a plus).
Skills - Commercial‑first mindset. Strong ownership mentality — you sign D2C results.
- CRO‑focused: constantly looking to reduce funnel friction and improve conversion.
- Data‑driven and structured — decisions based on Shopify Analytics and GA, not gut.
- Ability to coordinate with Performance, Content, and Supply without needing constant approval. Nice to have - Experience scaling Email & SMS as a meaningful revenue channel.
- Hands‑on experience improving UX, checkout, and mobile experience in Shopify.
- Background working in fast‑paced D2C or eCommerce environments. This is a role for someone who wants to own a D2C channel end‑to‑end — commercially, operationally, and strategically. If you want to build a D2C operation that is conversion‑driven, data‑led, and built to scale, this role is for you. Ready to own D2C at Birdman?