PstrongIMPORTANT: TO BE CONSIDERED YOU MUST COMPLETE THE FORM HERE: /strong /ppbr/pRole OverviewpWe're looking for a detail-oriented Paid Social Ad Operations Specialist to join our growing paid media team. You'll work directly with our Director of Paid Social, Ana, to execute and optimize paid social campaigns across LinkedIn, Meta, and Reddit for B2B SaaS clients. This role is critical to maintaining our high performance standards as we scale our client portfolio. /ppbr/pWhat You'll DopstrongCampaign Execution Management /strong /pulliSet up and launch paid social campaigns across LinkedIn, Meta, and Reddit advertising platforms /liliExecute daily campaign optimizations including budget adjustments, bid modifications, and audience refinements /liliMonitor campaign performance and proactively identify underperforming ads for pause or optimization /liliConduct A/B tests on ad creative, copy, targeting, and bidding strategies /liliImplement technical setups including conversion tracking, pixel installation, and attribution modeling /li /ulpstrongPerformance Monitoring Analysis /strong /pulliReview daily performance metrics across all active campaigns and flag anomalies /liliGenerate weekly performance reports with insights and recommendations /liliTrack key metrics including CTR, CPL, CPC, engagement rates, and pipeline attribution /liliIdentify trends and optimization opportunities through data analysis /liliMaintain performance dashboards and client-facing reporting /li /ulpstrongAudience Development Targeting /strong /pulliBuild and manage custom audiences using first-party data, website visitors, and lookalike segments /liliCreate targeted audiences based on job titles, company size, industry, and funnel stage /liliManage retargeting campaigns for different engagement levels and content interactions /liliOptimize audience targeting based on performance data and client ICP refinements /li /ulpstrongQuality Assurance Process Management /strong /pulliEnsure all campaigns adhere to platform best practices and compliance requirements /liliMaintain organized campaign naming conventions and account structures /liliDocument optimization decisions and maintain detailed campaign logs /liliFollow established SOPs for campaign setup, optimization, and reporting /liliCollaborate with the team on process improvements and efficiency gains /li /ulpstrongClient Communication Support /strong /pulliPrepare campaign performance summaries for client calls /liliSupport strategic recommendations with performance data and insights /liliRespond to client questions about campaign mechanics and optimization decisions /liliCoordinate with internal teams on creative asset needs and campaign requirements /li /ulpbr/pWhat We're Looking ForpstrongRequired Experience /strong /pulli3+ years of hands-on experience managing paid social campaigns, preferably for B2B SaaS companies /liliProven track record managing significant monthly ad spend ($50k+ per month across accounts) /liliExpert-level knowledge of LinkedIn Ads Manager, Meta Ads Manager, and Reddit Ads platform /liliExperience with conversion tracking, attribution modeling, and performance measurement /liliStrong analytical skills with proficiency in Excel/Google Sheets and data analysis /li /ulpstrongTechnical Skills /strong /pulliAdvanced understanding of paid social platforms including campaign types, bidding strategies, and optimization techniques /liliExperience with audience segmentation, lookalike modeling, and retargeting strategies /liliFamiliarity with tracking implementations, UTM parameters, and attribution methodologies /liliKnowledge of A/B testing methodologies and statistical significance /liliExperience with reporting tools and dashboard creation /li /ulpstrongSoft Skills /strong /pulliExceptional attention to detail and ability to manage multiple campaigns simultaneously /liliStrong communication skills for internal collaboration and client updates /liliProactive problem-solving approach with ability to work independently /liliOrganized approach to campaign management and documentation /liliComfortable working in a fast-paced environment with evolving priorities /li /ulpstrongBonus Qualifications /strong /pulliExperience with B2B SaaS marketing funnels and pipeline attribution /liliFamiliarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools /liliKnowledge of Clay, Fibbler, or similar data enrichment and workflow automation tools /liliPrevious agency experience managing multiple client accounts /liliUnderstanding of go-to-market strategies and demand generation /li /ulpbr/pWhat We OfferulliCompetitive salary commensurate with experience /liliOpportunity to work directly with Ana, our Director of Paid Social with 8+ years of experience /liliAccess to cutting-edge tools and platforms for campaign management and optimization /liliCollaborative team environment with growth opportunities /liliRemote-first culture with flexible working arrangements /liliProfessional development budget for continued learning and certifications /li /ulpbr/pAbout UnderstoryulliUnderstory is a specialized agency focused on paid media management and go-to-market engineering for B2B SaaS companies. We believe in deep channel expertise combined with cross-channel integration to drive measurable pipeline growth for our clients. Our paid social team manages millions in annual ad spend across LinkedIn, Meta, and Reddit, delivering consistent results for companies looking to scale their demand generation efforts. /li /ul