We are seeking a highly motivated and results‐driven Customer Marketing Sr Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Spain. In this role, you will accelerate demand generation in Spain through the development of vertical‐specific and country growth marketing plans, executing comprehensive campaigns with marketing shared services for creative, content, media, and events. Your ability to understand customer needs, translate them into a value proposition and work in an account‐based marketing approach will strengthen customer relationships, enhance brand perception, support new product introduction and contribute to the company's profitability.
Responsibilities
Develop and execute comprehensive vertical‐specific and country growth marketing plans in Spain that align with Building Automation business goals, optimizing partner and end‐user engagement to generate a strong sales pipeline through campaigns and events.
Increase reach and engagement through account‐based marketing, adapting communications and outreach in local language to resonate with Spanish customers and expand the country footprint.
Ensure marketing shared services for creative and content deploy the value proposition effectively in collaterals.
Build and maintain strong relationships with direct and indirect commercial teams and vertical sales in Spain to drive continuous improvement for campaigns.
Oversee the planning, execution, and performance evaluation of promotions, integrated marketing campaigns for verticals, NPI or other impact campaigns designed to engage customers and drive revenue, in collaboration with shared services for creative, content, media and events.
Lead management of Marketing Development Funds (MDF) with key channel partners and distributors, coordinating joint marketing initiatives to maximize reach and effectiveness in Spain.
Lead the development and execution of small local events targeting end‐users, specifiers and partners to foster connections, build new relationships and generate revenue.
Leverage collaborations with sales in Spain and customer marketing to ensure alignment and maximize impact.
Qualifications
YOU MUST HAVE
Proven experience of at least 6 years in channel marketing or related roles.
Demonstrated success in developing and executing channel marketing strategies.
Strong analytical and strategic thinking skills.
Proficiency in demand generation and lead generation strategies.
Experience in utilizing marketing automation platforms and CRM systems.
Knowledge of distribution and partner channel dynamics.
WE VALUE
Bachelor's degree in Marketing, Business, or related field.
Master's degree in Marketing or Business Administration (preferred).
Passion for driving channel growth and maximizing sales opportunities.
Proven track record of developing successful channel marketing programs.
Experience in the technology or manufacturing industry (preferred).
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectionate or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. Learn more about inclusion and diversity
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
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