Working at Freudenberg: We will wow your world!
Responsibilities
Key Responsibilities
Support the Director Brand to develop and implement the group-wide, global digital communications strategy on the basis of the existing brand strategy
Lead the online communication and digital advertising projects – from the Concept to the international roll-out following the customer journey
Consultancy of the local Marketing teams in the adaptation of the digital strategy according to their country-specific needs and products
Develop integral guidelines for web-based marketing (SEO/SEM, marketing database/social media) in order to create unique user experience and optimize sales
Lead the flexibly- adaptive Content strategy based on the Customer Journey in main markets
Additional Responsibilities
Identify trends and insights in Digital Brand Mgt.
, and elaborate concepts and proposals how to optimize relevance, brand fit and overall performance
Support in the planning and execution of local digital Marketing activities, incl.
media planning
Review digital agency set up and build network
Lead the service providers (from creative digital agency, central SEO agency, to media agencies) and develop and implement local guidelines
Organisation
Direct reporting line: Director Brand and communications
Number of direct reports:
Interactions (internal & external)
BDG
Brand and Communication team
E-commerce team
Local Operations (Countries)
Agencies
Freudenberg Corporate and other Freudenberg Business Groups
Qualifications
Professional Experience and Education
Degree in Economics / Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management
Minimum 5 years job experience – with Category insights (FMCG, Non-food) as an advantage – with a proven track record in digital marketing, media management and ideally SEO
Good Technical knowledge of all relevant tools for analytics and data management
Experience in supervising outside vendors and agencies
Specific skills and knowledge
Experienced in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content
Ability to think in brands, digital trends and the changes of consumers
Strong analytical and interpersonal skills
Strong communication skills towards multiple stakeholders
Coordination and project management skills
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion.
Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
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