About the role
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We are looking for a
User Acquisition Specialist
specializing in
Paid Search
to join our growth team. In this role, you will be responsible for the day-to-day execution and optimization of integral paid search campaigns, with a specific focus on driving high-quality users to our iOS and Android apps through
Google Ads (UAC & W2A).
This is a high-impact, hands‑on role for someone who has already operated at scale, is comfortable managing
8‑figure monthly budgets, and deeply understands how performance marketing works in complex environments. While we focus on high-value users, a key part of your mission will be
optimizing for Ad Monetization flow, ensuring our campaigns effectively feed our revenue streams through
AdMob.
You will work in a cross-channel environment, closely connected with Product, Data, Creative, and CRO teams, and contribute directly to the growth and
ARPU
of some of our most relevant global products.
What you will do
Execute and optimize performance campaigns across
Google Ads
(UAC & W2A) for our apps portfolio.
Manage and scale
high-volume budgets, focusing on pLTV,
ROAS, and ARPU.
Master
Creative Strategy
for UA: Define the optimal mix of assets (text, image, video, and HTML5) and monitor their performance metrics (IPM, CTR) to drive scale.
Optimize for
Ad Monetization : Implement and monitor AdMob campaigns, choosing formats and placements that maximize revenue through hybrid bidding models.
Creative Performance Analysis : Deep-dive into which creative formats (e.G., Interstitials vs. Native vs. Banners) drive the best-converted trials and high-value users.
Bidding Excellence : Run continuous A/B tests on bidding types, specifically balancing Max Conversion Value and Ad Impression Value.
Collaborate with creative : Provide data-driven briefs on which formats and hooks are working, ensuring we have the right assets to win the UAC auction.
Monitor technical KPIs : Track and report on daily performance, from install to trial conversion and long-term retention.
What we’re looking for
Must-have
Hands‑on experience managing Google UAC
and
Web-to-App (W2A)
campaigns at scale
Strong creative intuition for performance : You know what makes a high-performing banner or video and can identify which formats work best for different placements
Expertise in Ad Monetization : Proven experience using AdMob and understanding how UA impacts ad revenue streams
Analytical mindset : Ability to interpret complex data (LTV, ROAS, CVR) and translate it into proactive campaign adjustments
Knowledge of Mobile Ecosystem : Familiarity with MMPs (AppsFlyer/Adjust) and event mapping.
Initiative : You don't just follow a plan;
you propose new strategies to beat our targets
Nice-to-have
Experience
in the utility or gaming
app space
(hybrid monetization)
Background in
subscription-based businesses
(Web or Apps)
Basic understanding of
SQL
or data visualization tools ( Tableau,
Looker)
Familiarity with keyword research and search intent for W2A campaigns
Deep understanding of
hybrid monetization models
How we think about this role
Is detail-oriented : You catch the small fluctuations in CVR or CPA before they become big problems
Is data-driven : You don't make moves based on "gut feeling," but on what the pLTV and ROAS are telling you
Is agile : You can pivot strategies quickly as the market or the algorithms change.
Takes ownership : You treat the budget as if it were your own and are always looking for ways to squeeze more value out of it
Master of Ad Formats : You possess deep knowledge of mobile ad placements (Banners, Interstitials, MRECs). You can strategically select and test formats based on their ability to drive high-value impressions and optimize the overall revenue flow within AdMob
Why join us
Opportunity to manage
high-impact budgets
in a 100% performance-driven environment
Work with a
modern tech stack
and advanced attribution models
A
culture
that values technical expertise and
proactive experimentation
Operate at a
level
of spend and complexity
few teams reach
Be part of a
modern Performance Marketing organization
with a cross-channel mindset
High ownership, strong collaboration with Product, Data and Creative teams
Growth and career development
At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.
Work-Life balance
Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!
Comprehensive benefits
Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!
Unique Perks
If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.
Location
You'll have the flexibility to choose whether you'd like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.
Equal Employment Opportunity Employer
Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expression, and/or disabilities. xhfqzwm All we need is your high energy, skills, and willingness to be a part of a great project!
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