Growth Marketing ManagerRemote | Product SchoolAbout Product SchoolProduct School is the global leader in product management training, helping professionals accelerate their careers through world-class education, certifications, and community. As we continue to grow, we're investing heavily in AI-powered marketing, lifecycle automation, and modern growth systems that create more personalized and effective customer experiences.About the RoleWe're looking for a Growth Marketing Manager who thrives at the intersection of lifecycle marketing, paid acquisition, CRM strategy, automation, and AI.This is not a traditional growth marketing role focused solely on campaigns. We're looking for someone who understands how to build and optimize growth systems that drive customer engagement, conversion, retention, and revenue.The ideal candidate is equally comfortable analyzing customer behavior, designing sophisticated lifecycle journeys, building automation workflows, leveraging AI to improve marketing performance, and identifying opportunities to optimize the customer journey from first touch through conversion and beyond.This role is highly cross-functional and will work closely with marketing, sales, and leadership to build scalable growth infrastructure and improve business outcomes.What You'll DoOwn and optimize customer lifecycle programs across acquisition, activation, engagement, retention, and conversionBuild and manage sophisticated segmentation strategies using behavioral, engagement, lifecycle, and acquisition dataDesign personalized customer journeys that improve customer experience and business outcomesPartner closely with paid acquisition efforts to ensure a seamless experience from first touch through conversionBuild, manage, and optimize CRM, email, and automation workflowsDevelop and implement AI-powered marketing workflows that improve personalization, efficiency, and performanceAnalyze customer behavior, funnel performance, and lifecycle data to identify growth opportunitiesDesign and run experiments to improve conversion rates, activation, retention, and overall customer engagementPartner closely with sales to improve lead quality, conversion rates, and revenue outcomesMonitor and report on key growth metrics while developing actionable recommendationsEvaluate and implement emerging AI, automation, and lifecycle technologies that improve marketing effectivenessHelp modernize Product School's growth infrastructure through systems thinking, automation, experimentation, and continuous optimizationWhat We're Looking For4+ years of experience in growth marketing, lifecycle marketing, CRM marketing, marketing automation, demand generation, or a related fieldStrong experience building lifecycle programs, nurture journeys, and customer engagement strategiesExperience managing or partnering closely with paid acquisition programsDeep understanding of segmentation, personalization, customer journey design, and lifecycle marketingExperience working with complex customer databases and multiple audience segmentsHands-on experience with CRM and marketing automation platforms such as Customer.io, HubSpot, Braze, Marketo, Iterable, Salesforce, or similar toolsDemonstrated experience using AI tools and automation platforms as part of day-to-day marketing executionExperience building or managing AI-powered workflows that improve personalization, segmentation, campaign performance, operational efficiency, or customer engagementStrong analytical skills with the ability to turn customer and performance data into actionable insightsExperience measuring success through business outcomes such as activation, engagement, retention, conversion, CAC, and revenue growthComfortable operating in a fast-paced startup environment with significant ownership and autonomyProven track record of driving measurable business outcomes through marketing initiativesExperience with tools such as n8n, Make, Zapier, OpenAI, Claude, or similar automation ecosystemsWhat Success Looks LikeYou understand how to segment complex audiences and deliver personalized experiences at scaleYou connect acquisition, lifecycle, and retention efforts into a cohesive growth strategyYou leverage AI and automation to make marketing smarter, faster, and more effectiveYou think beyond campaigns and focus on systems that drive long-term growthYou use data to identify opportunities, run experiments, and improve conversion throughout the customer journeyYou continuously optimize customer journeys based on behavioral signals and performance dataYou measure success through business outcomes—not just marketing activityNice to HaveExperience in subscription, membership, SaaS, education, or product-led growth environmentsExperience managing high-volume lifecycle marketing programsExperience building advanced lead scoring, behavioral segmentation, or personalization frameworksSQL, analytics, or technical marketing experienceExperience working in AI-native organizations or implementing AI-first marketing strategiesWhy Join Product School?This is a high-impact role with significant ownership and visibility across the business. You'll have the opportunity to shape how Product School approaches growth, lifecycle marketing, automation, and AI while working alongside a team that values experimentation, innovation, and continuous learning.If you're excited about building modern growth systems, leveraging AI to solve complex marketing challenges, and driving measurable business impact, we'd love to hear from you.