Media Manager – South Cone (Argentina & Chile)
Co‑leads with the marketing team of the brand market combinations assigned, with strategic inputs, campaign implementations, digital transformation and measuring campaign performance.
Key Responsibilities
* Implement the added values assigned to key brand market combinations from the Digital Negotiations with key vendors such as Google and Facebook.
* Drive and implement the test & learn agenda according to the Media objectives set at the beginning of each year, aligned to Global vision and LATAM’s MKT Director business objectives. Iterate and learn from those hypotheses and tests.
* Co‑lead with LATAM Media Manager and head the Connections Planning process for key brand market combinations.
* Implement full‑funnel audience strategy and update, optimize, and capture learnings across LATAM.
* Co‑lead with local marketing teams and update local monthly media flows.
* Spike Media innovation in assigned brands, ensuring full advantage of vendor possibilities and the brand’s needs (sponsorships, special actions on TV) working cross‑functionally with other areas such as Marketing, Trade, Comex, Analytics and insights.
* Collaborate closely with Insights, Analytics and other data sources (Brand Lifts, MMM) to create insights from data gathering for assigned brands.
* Create quarterly performance reports of key brand market combinations to present actions that can improve campaign performance to Marketing Directors.
Qualifications
* Bachelor’s Degree in Marketing, Publicidade, Engineering, Economics or related fields.
* 10 years of experience in marketing or media in FMCG industry or agency environment.
* Advanced level of English and Spanish.
* Located in Buenos Aires, Argentina.
Job Posting End Date: 2026-06-14
Equal Opportunities
Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
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