PbOrganic Marketing Lead ~ Expert in Viral Growth (Personal Development) /b /ppbr/ppbAbout Alyssa Nobriga International /b /ppbAlyssa Nobriga International (ANI) /bis a globally recognized coaching education and personal transformation company founded by Alyssa Nobriga. /ppbr/ppAt the heart of ANI is the Institute for Coaching Mastery (ICM) — an internationally recognized and accredited 1 year coach certification program designed to develop exceptionally qualified, deeply embodied coaches who lead with both emotional intelligence and practical mastery. ICM combines psychology, coaching methodology, nervous system work, leadership development, and transformational communication into a powerful learning experience that has attracted thousands of students from around the world. /ppbr/ppbWho This Role Is For (Read This First) /b /pulliThis is not a social media manager role. This is not a scheduler, a caption-writer, or someone who needs instructions. /liliThis role is for someone who has already taken a personal brand or thought leader from strong visibility to massive organic reach — and knows exactly how to do it again. /liliYou’ve worked with big names in the coaching / personal development / education / spirituality / wellness / influence space. /liliYou understand what makes content spread, what platforms reward, and how to engineer momentum across ecosystems. /liliIf you’ve ever said, “I know how to make this go viral — give me the creator and the access”, this role is for you. /li /ulpbr/ppThis role starts as a part-time position at approximately 20 hours per week, with the potential to grow into a full-time role (35 hours per week). We welcome candidates who are seeking full-time employment — this is a great opportunity to grow into that. /ppbr/ppbThe Mission /b /ppIn 2026, Alyssa Nobriga’s primary focus is organic reach at scale. Not vanity metrics. Actual reach. Actual awareness. Vigente influence. /ppbr/ppbYour mission as Organic Marketing Lead is to: /b /pulliMake Alyssa`s organic content (podcast, social) go viral in 2026 /liliEngineer million-view moments /liliLead the growth of Alyssa`s podcast into Top 10 rankings /liliMake Alyssa`s content unavoidable in personal development niche /liliBuild a self-reinforcing ecosystem where every platform fuels the others /liliThis role owns organic growth, visibility, reach, and cultural relevance. /li /ulpbr/ppbPlatforms You Will Own (Holistically, Not in Silos) /b /pulliYou are responsible for orchestrating growth across the full ecosystem: /liliPodcast (growth, discoverability, rankings, clips, virality) /liliInstagram other social platforms (Reels-first, carousels, stories, positioning) /liliNewsletter (growth, open rates, cultural relevance, shareability) /liliWebsite evergreen content (SEO + authority + narrative control) /liliFreebies lead magnets (distribution, not creation) /liliPR organic exposure (earned media, collaborations, visibility moments) /liliYou do not treat these as separate channels.You design one integrated content engine where: /liliPodcast moments fuel viral clips /liliViral clips drive newsletter signups /liliNewsletter deepens authority /liliAuthority drives PR and collaborations /liliPR feeds back into social proof and reach /li /ulpbr/ppbWhat You Will Actually Do (Day-to-Day Strategic) /b /ppbr/ppb1. Viral Content Strategy (Core Responsibility) /b /pulliArchitect a clear, repeatable viral content strategy /liliIdentify formats that consistently hit 500K–1M+ views /liliDefine Alyssa’s viral lanes (themes she can dominate) /liliDecide what not to post as aggressively as what to post /liliBuild a content thesis that platforms reward /liliYou are thinking in patterns, formats, hooks, and psychology — not aesthetics /li /ulpbr/ppb2. Podcast Growth Ranking Strategy /b /pulliTurn the podcast into a growth machine, not just a show /liliDesign episode strategies for ranking, not just value /liliEngineer clip systems that travel far beyond the audience /liliAdvise on guest selection for maximum reach and algorithmic lift /liliUnderstand how charts actually work — and how to influence them /li /ulpbr/ppb3. Platform-Specific Mastery (Especially Instagram) /b /pulliDeep understanding of Reels mechanics, watch time, retention, saves, shares /liliAbility to spot early signals of breakout content /liliKnow when to double down, pivot, or kill a format /liliUnderstand platform shifts before they’re obvious /liliYou’re not chasing trends blindly — you’re anticipating them /li /ulpbr/ppb4. Ecosystem Integration Narrative Control /b /pulliEnsure Alyssa’s message is coherent across platforms /liliShape her positioning as a category leader, not just a creator /liliAlign content with long-term brand authority /liliControl the narrative as visibility increases (reputation management mindset) /li /ulpbr/ppb5. Leadership Execution /b /pulliRoll up your sleeves and execute — this is not a strategy-only role /liliDirect editors, social managers, writers, and other contractors /liliSet clear creative standards and kill mediocre output fast /liliCreate systems that scale without burning the creator out /li /ulpbr/ppbWhat Success Looks Like (Non-Negotiable Outcomes) /b /ppbr/ppbWithin 6–12 months: /b /pulliMultiple pieces of content consistently reaching 500K–1M+ views /liliMeasurable, sustained growth across all organic platforms /liliPodcast rankings moving into Top 10 in its category /liliIncreased inbound PR, collaborations, and invitations /liliAlyssa clearly perceived as a dominant voice in her space /li /ulpIf you cannot visualize how to get there, this role is not for you. /ppbr/ppbWho You Must Be /b /ppbr/ppbExperience (Required) /b /pulliProven experience scaling personal brands or influencers organically /liliWorked with well-known names in personal development niche /liliCan speak in specifics: formats, metrics, timelines, decisions /liliHas ridden algorithm waves — and survived platform changes /li /ulpbr/ppbMindset /b /pulliObsessed with reach, resonance, and momentum /liliDirect and data-informed /liliComfortable challenging the creator (respectfully) /liliNot precious about content — you kill what doesn’t work /li /ulpbr/ppbStyle /b /pulliStrategic thinker and operator /liliCalm under pressure when content flops /liliExcited by big goals, not intimidated by them /liliUnderstands creators deeply — psychologically and creatively /li /ulpbr/ppbWhat This Is NOT /b /pulliNot a content calendar role /liliNot a junior growth experiment /liliNot a brand aesthetics position /liliNot a role for someone learning on the job /li /ulpbr/ppThis role is for someone who has already won this game — and wants to do it again at a bigger level. /ppbr/ppbWhy This Role Is Rare /b /ppbr/ppYou will have: /pulliA creator who wants to go big /liliHigh-quality content access /liliA team willing and able to execute fast /liliA mandate to focus on growth first /liliThe only missing piece is you. /li /ulpbr/ppAlyssa Nobriga asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact Alyssa Nobriga directly. /p