Spain / Remote or Madrid - Hybrid | &##127760; Are you more than just a Data Analyst? Do you live at the intersection of numbers, marketing strategy, and growth? Mondly by Pearson, a global leader in mobile language learning, is on the hunt for a Senior Marketing Data Analyst who’s fluent in D2C performance marketing metrics, not just spreadsheets.
This role is 100% focused on Marketing, helping our teams unlock the full potential of our mobile subscription and web platforms.
Own data-driven insights for our global user acquisition, retention, pricing, and promotions strategy across paid channels : Google, Facebook, TikTok, YouTube, affiliates & more.
Collaborate with Data Engineers to build smart data pipelines, attribution models, and reporting dashboards that marketing teams can act on.
Translate performance data into clear, compelling ROI / ROAS, CAC / LTV recommendations that drive decisions.
Dive into the impact of A / B pricing and promotional experiments—supporting both tactical wins and long-term revenue growth.
Act as the analytics bridge between Marketing, Product, and Finance, connecting campaign performance to real business impact.
3+ years as a Marketing Data Analyst with direct-to-consumer (D2C) mobile / web app experience — this isn’t a generic analytics role. Expertise in performance marketing analytics (paid media, cohort analysis, channel ROI) is essential.
SQL, BigQuery, Python or R
BI & visualization tools like Tableau, Looker, or Power BI
Proven ability to measure and explain pricing strategies, discounts, churn, and retention using hard data.
Comfortable leading insights that shape global marketing spend and strategy.
Skilled communicator who can simplify complexity and influence non-technical stakeholders.
Curious mindset with a commercial edge — not just what happened, but why and what to do next.
Work with a tight-knit, fast-moving team on a product that’s making a global impact.
Get full ownership over marketing analytics, not a support function.
Hybrid-friendly with flexibility and autonomy built in.
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