Field Marketing Manager – Spendesk
Join to apply for the Field Marketing Manager role at Spendesk.
You're likely in a junior role and ready to take the next big step in your career.
Spendesk is proud to have reached profitability and is entering an exciting new phase of growth. Under the leadership of our CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world‐class organisation, poised to achieve even greater success across Europe.
Key Responsibilities
Regional campaigns
Own localised field marketing campaign roadmap for target regions, working directly with the content and growth teams to brief
Deliver well thought‐out account‐based marketing campaigns which deliver qualified sales opportunities
Event marketing
Lead E2E in‐person and virtual event execution in your region – turning this into a consistent revenue generating channel
Implement an event marketing playbook covering pre, during and post‐event activities
Act as a team lead at events by briefing internal teams, managing communications, and ensuring meaningful customer interactions
Identify co‐partnership opportunities for our event roadmap
Research and insights
Become an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer research
Analyse closed lost deals, closed won deals and E2E customer journeys in our CRM
Lead nurture and email marketing
Design and execute lead nurture strategies that align with different stages of the funnel
Write compelling email marketing content to drive engagement and conversions
Implement best practices for outbound and inbound email marketing
Sales and marketing alignment
Work closely with sales teams to ensure a smooth handover of leads and opportunities
Support sales teams with marketing materials and messaging for field events, outreach and campaign enablement
Marketing operations and performance tracking
Utilise HubSpot and Salesforce to track, measure and optimise campaign effectiveness
Develop regional marketing plans based on data‐driven insights and market trends
Improve forecast performance by understanding demand assumptions and pipeline trends
Own pipeline reporting, ensuring clear visibility of marketing‐influenced opportunities and revenue impact
Your Impact
Take full ownership of regional marketing performance, ensuring a direct contribution to lead generation, pipeline and revenue growth
Foster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiatives
Demonstrate deep market knowledge and ICP understanding, conducting field research, interviews and learning calls to inform content and campaign strategies
Drive improvement in outbound and inbound email marketing campaigns
Build out a strong portfolio of regional marketing assets
What you'll need to succeed
A proven track record (2‐3 years) in B2B field marketing (or similar)
Strong event execution and operational process management skills
Excellent interpersonal skills, with experience leading teams at events
Strong understanding of lead nurture and email marketing best practices
Hands‐on experience with HubSpot and Salesforce
Strong collaboration skills with sales and marketing teams
Deep understanding of ICPs, with a data‐driven approach to campaign strategy
Experience with 1:Many / 1:Few ABM strategies
A strong bias for action and a growth mindset
Comfortable in a fast‐paced environment
Genuinely curious about what makes field marketing campaigns successful and creative spirit to improve them further
Proficiency B2‐C1 in German – you will be responsible for writing campaign materials and speaking with German vendors
As we are an international team, please submit your application and CV in English.
About Spendesk
Spendesk is the AI‐powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing and accounting automation, Spendesk sets the new standard for spending at work.
About our people & culture
We believe that people do their best work when they're given the freedom to thrive and grow. That's why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, navigate ambiguity and seize every opportunity.
Our Benefits
4 days per month remote (non‐accumulative) and 3 full weeks remote per year (non‐consecutive)
100 % reimbursed public transport to the office or bike perk of €30
28 days of annual leave
Monthly budget of €50 for wellness‐related spending
Access to Moka.care (platform for emotional and mental well‐being)
Great office snacks to fuel your day
A positive team to work with daily!
Diversity & Inclusion
At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We build our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.
#J-18808-Ljbffr