Growth Marketing Manager
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Remote | Product School
About Product School
Product School is the global leader in product management training, helping professionals accelerate their careers through world-class education, certifications, and community. As we continue to grow, we're investing heavily in AI-powered marketing, lifecycle automation, and modern growth systems that create more personalized and effective customer experiences.
About the Role
We're looking for a Growth Marketing Manager who thrives at the intersection of lifecycle marketing, paid acquisition, CRM strategy, automation, and AI.
This is not a traditional growth marketing role focused solely on campaigns. We're looking for someone who understands how to build and optimize growth systems that drive customer engagement, conversion, retention, and revenue.
The adecuado candidate is equally comfortable analyzing customer behavior, designing sophisticated lifecycle journeys, building automation workflows, leveraging AI to improve marketing performance, and identifying opportunities to optimize the customer journey from first touch through conversion and beyond.
This role is highly cross-functional and will work closely with marketing, sales, and leadership to build scalable growth infrastructure and improve business outcomes.
What You'll Do
Own and optimize customer lifecycle programs across acquisition, activation, engagement, retention, and conversion
Build and manage sophisticated segmentation strategies using behavioral, engagement, lifecycle, and acquisition data
Design personalized customer journeys that improve customer experience and business outcomes
Partner closely with paid acquisition efforts to ensure a seamless experience from first touch through conversion
Build, manage, and optimize CRM, email, and automation workflows
Develop and implement AI-powered marketing workflows that improve personalization, efficiency, and performance
Analyze customer behavior, funnel performance, and lifecycle data to identify growth opportunities
Design and run experiments to improve conversion rates, activation, retention, and overall customer engagement
Partner closely with sales to improve lead quality, conversion rates, and revenue outcomes
Monitor and report on key growth metrics while developing actionable recommendations
Evaluate and implement emerging AI, automation, and lifecycle technologies that improve marketing effectiveness
Help modernize Product School's growth infrastructure through systems thinking, automation, experimentation, and continuous optimization
What We're Looking For
4+ years of experience in growth marketing, lifecycle marketing, CRM marketing, marketing automation, demand generation, or a related field
Strong experience building lifecycle programs, nurture journeys, and customer engagement strategies
Experience managing or partnering closely with paid acquisition programs
Deep understanding of segmentation, personalization, customer journey design, and lifecycle marketing
Experience working with complex customer databases and multiple audience segments
Hands-on experience with CRM and marketing automation platforms such as, HubSpot, Braze, Marketo, Iterable, Salesforce, or similar tools
Demonstrated experience using AI tools and automation platforms as part of day-to-day marketing execution
Experience building or managing AI-powered workflows that improve personalization, segmentation, campaign performance, operational efficiency, or customer engagement
Strong analytical skills with the ability to turn customer and performance data into actionable insights
Experience measuring success through business outcomes such as activation, engagement, retention, conversion, CAC, and revenue growth
Comfortable operating in a fast-paced startup environment with significant ownership and autonomy
Proven track record of driving measurable business outcomes through marketing initiatives
Experience with tools such as n8n, Make, Zapier, OpenAI, Claude, or similar automation ecosystems
What Success Looks Like
You understand how to segment complex audiences and deliver personalized experiences at scale
You connect acquisition, lifecycle, and retention efforts into a cohesive growth strategy
You leverage AI and automation to make marketing smarter, faster, and more effective
You think beyond campaigns and focus on systems that drive long-term growth
You use data to identify opportunities, run experiments, and improve conversion throughout the customer journey
You continuously optimize customer journeys based on behavioral signals and performance data
You measure success through business outcomes—not just marketing activity
Nice to Have
Experience in subscription, membership, SaaS, education, or product-led growth environments
Experience managing high-volume lifecycle marketing programs
Experience building advanced lead scoring, behavioral segmentation, or personalization frameworks
SQL, analytics, or technical marketing experience
Experience working in AI-native organizations or implementing AI-first marketing strategies
Why Join Product School?
This is a high-impact role with significant ownership and visibility across the business. xhfqzwm You'll have the opportunity to shape how Product School approaches growth, lifecycle marketing, automation, and AI while working alongside a team that values experimentation, innovation, and continuous learning.
If you're excited about building modern growth systems, leveraging AI to solve complex marketing challenges, and driving measurable business impact, we'd love to hear from you.