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Growth marketing manager

Valencia
Hays
Responsable marketing
Publicada el Publicado hace 13 hr horas
Descripción

We are looking for a Growth Manager to lead end-to-end acquisition projects and drive performance across paid media, lead generation, and e Commerce growth. This is a player-coach role combining hands-on execution with cross-functional leadership: you will be able to operate campaigns directly in-platform when required, while coordinating internal and external resources to launch acquisition initiatives from zero to scaled performance, with strong ownership, prioritization, and operational discipline.The responsibilities of the role:End-to-end Acquisition Project Leadership

* Lead acquisition initiatives from strategy to execution: objectives, channel mix, budget allocation, deliverables, timelines, and results.
* Build and run acquisition projects from scratch (new products, new campaigns, new audiences, new landing experiences), ensuring fast and high-quality delivery.
* Own cross-functional coordination to deliver end-to-end: align and manage resources across creative/content, SEO, CRO/UX, web/dev, analytics and any external partners.

Performance Marketing Execution (Hands-on when required)

* Plan, launch, optimize, and scale campaigns across Google Ads (Search/PMAX/You Tube) and Meta Ads (minimum).
* Ensure full-funnel performance: audience strategy, creative testing, retargeting, landing page alignment, and continuous optimization.
* Lead generation: manage lead volume and quality with a pragmatic approach to qualification signals and funnel efficiency.

e Commerce Growth Enablement (Acquisition + Conversion)• Understand and drive e Commerce growth levers in partnership with CRO/UX, SEO/GEO and web teams.Opportunity Detection & Growth Intelligence• Proactively identify growth opportunities: new segments, keywords, audiences, creatives angles, offers, and new sources of demand.Operating Cadence & Stakeholder Management

* Establish execution cadence: weekly priorities, workstreams tracking, decision-making forums, and clear communication with stakeholders.
* Ensure quality control across deliverables (briefing standards, QA checklists, and launch readiness) to prevent errors and rework.

Experience and Skills:•. 7-10+ years in agency or hybrid environments, with proven ownership of acquisition/performance projects.

* Demonstrated ability to lead end-to-end lead generation and acquisition programs, including cross-functional delivery.
* Hands-on expertise in Google Ads and Meta Ads (campaign setup, optimization, structure, bidding, targeting, retargeting).
* Strong understanding of e Commerce fundamentals (conversion drivers, UX implications, landing page performance, measurement basics).
* Strong project leadership: scope definition, prioritization, resource coordination, and delivery under pressure.
* Commercial mindset and performance orientation: ability to connect actions to outcomes and make trade-offs.
* Clear, direct communication and strong stakeholder management skills.

Preferred Qualifications:

* Experience with additional paid platforms (e.g., Tik Tok Ads, Linked In Ads, DV360).
* Experience scaling campaigns across multiple audiences/markets and managing external agencies/vendors.
* Basic knowledge of tracking fundamentals (events, pixels, UTMs) to ensure launch

Languages:

* English: C1 level required (written and spoken).
* Spanish: native.

Soft Skills:

* Communication & Listening – Clearly understand and express client needs across teams.
* Relationship Building – Adapt to cultural nuances and maintain lasting client trust.
* Leadership & Coordination – Guide cross-functional teams and align strategies.
* Strategic Thinking – Shape global brand objectives into localized campaign action.
* Problem-Solving – Identify obstacles and implement agile solutions.
* Organization & Adaptability – Manage multiple markets and priorities under pressure.
* Negotiation & Diplomacy – Balance client goals, budgets, and team interests.
* Confidence & Humility – Lead assertively while being receptive to feedback.
* Curiosity & Proactivity – Continuously seek improvements and innovation.

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