Job Description
BD is hiring for the exciting opportunity of Marketing Manager Women's Health. As a Marketing Manager for Women’s Health, your days will be filled with strategic planning, collaboration, and driving impactful initiatives to position BD as a trusted partner across European Union markets.
About The Role
The Marketing Manager Women’s Health is accountable for accelerating growth, adoption, and customer engagement for BD’s Women’s Health Solutions across the European Union. The role involves regional marketing planning, commercial readiness, and field enablement, ensuring BD supports best‑in‑class minimally invasive breast biopsy practices.
Working in a matrix environment, you will collaborate closely with Product Managers, Sales, European Marketing Team, Medical Affairs, Professional Education, Market Access, Finance, Regulatory, Supply Chain, and General Marketing to deliver impactful programs, strengthen customer loyalty, and achieve business targets.
Main Responsibilities
- Co‑develop and implement the regional marketing strategy, marketing plan, and ASR projection aligned with BD’s business priorities.
- Collaborate with platforms to identify and implement holistic solutions that meet customer expectations and strategic goals.
- Drive portfolio performance through a strong understanding of clinical pathways, customer needs, and the competitive landscape.
- Support the implementation of the European product portfolio strategies, including value proposition, positioning, promotion, pricing, and lifecycle management.
- In conjunction with country marketing teams, develop market‑specific strategies and tactics to position BD PI successfully.
- Develop and maintain expert market knowledge based on quantitative and qualitative data such as market trends and customer needs.
- Plan and execute new product launch campaigns, aligning with market‑specific strategies and coordinating activities with stakeholders.
- Support the sales team as the main subject‑matter expert and contribute to product training initiatives.
- Create promotional material, collateral, and tools that deliver key messages and reflect brand essence.
- Maintain a competitive intelligence database for the portfolio.
- Identify and develop a Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
- Support market research activities (Voice of Customer) and Post‑Market Surveillance studies.
- Conduct regular customer visits to understand unmet needs and key market requirements.
- Support the evaluation and prioritization of interfacing and integration requirements across markets and engage with third parties to plan collaborations.
- Ensure budgets and schedules meet business requirements.
About You
- Education: MBA or equivalent in Marketing, Business, Market Development, Life Sciences, or a related field (required).
- Experience: 5–8+ years of marketing experience, preferably in medical device or healthcare, with a consistent track record in portfolio marketing, go‑to‑market, and commercialization.
- Travel: Approximately 35% travel.
- Core Competencies: Critical thinking, execution discipline, analytical mindset, financial acumen, strong communication and storytelling, customer‑centric approach, project management, prioritization, and collaborative leadership aligned with BD values.
- Languages: Fluency in English required; additional European languages considered a plus.
Salary Range
€59,200.00 – €94,750.00 EUR annual.
Equal Opportunity Employer
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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