Digital Marketing Specialist
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
Location: Barcelona offices.
Main Tasks and Responsibilities
Content Management
* Write content for our website, focusing on conversion and SEO.
* Create blog posts aligned with SEO positioning strategies.
* Customize international materials to suit local market (Spain and Portugal).
* Support franchise growth with specific content (texts, landing pages, brochures).
* Write and adapt AI‑generated texts, ensuring quality and consistency.
* Ensure a high level of writing quality, clarity and consistency across all digital content.
Content SEO
* Apply basic SEO principles: identify user search intent, optimize titles, subtitles, meta descriptions, and overall structure.
* Ensure website content aligns with SEO strategy.
* Support the optimization of website pages and blog articles following SEO best practices.
Website & CMS Management
* Manage and update website content using CMS platforms, mainly WordPress.
* Upload, edit and structure website pages, blog posts and landing pages following SEO and conversion best practices.
* Ensure content consistency, formatting and optimization across the website.
* Collaborate with external agencies or developers when required for website updates or improvements.
* Ability to adapt quickly to proprietary platforms and internal CMS tools used for managing website content and digital assets.
CRM, Marketing Automation & Lead Management
* Support management and optimization of the CRM platform (HubSpot or similar).
* Create and manage email marketing workflows, automated campaigns and lead nurturing sequences.
* Maintain and update contact databases ensuring data q
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