Digital Marketing Manager
About Us
WHAT WE DO | Our talented teams create tech that connects brands to people via meaningful content that impacts their lives in positive ways. By understanding where the markets are going and where technology fits in; we use our knowledge to identify solutions that boost businesses and shift user experiences.
WHY WE'RE DIFFERENT | What makes us a leader in our industry, and different from other international digital tech companies, is our ability to tailor or custom create our offering to solve business challenges.
WHERE YOU FIT IN | We aim to build an inspiring organization with an engaged and high performing culture. We believe in possibilities. We connect to the future. Think unlimited digital potential, global reach, limitless content, unreal experiences, real connections... now imagine the direct impact you could have in this landscape. If you are eager to work in an inspiring, dynamic environment and collaborate with like-minded people, we want to hear from you!
About The Role
The role of Digital Marketing Manager will be responsible for planning, implementing, tracking and optimizing our digital marketing campaigns across all digital channels, incl. but not limited to SMS, USSD, BTL as well as social media and performance-based campaigns.
Responsibilities
Drive and optimize SMS and USSD campaigns based on KPI requirements
Design and oversee all aspects of our integrated digital and BTL marketing campaigns, including programmatic & display advertising campaigns as well as social media.
Develop campaign strategies and plans for multiple products and services offered to our clients for a focus not only on acquisition but also engagement KPIs.
Manage always-on and seasonal marketing campaigns for multiple digital products and services on a daily basis.
Develop and maintaining a social media presence for key services across all channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Coordinate with advertising and media experts to improve marketing results.
Evaluate important campaign metrics that affect our website traffic, revenue targets, and target audience.
Work with the marketing team to brainstorm new and innovative growth strategies.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies and trends. Provide thought leadership and perspective for adoption where appropriate.
Requirements
Solid knowledge of website, marketing and BI analytics tools (e.g. Google Analytics, Tableau, Mixpanel, Matomo)
Demonstrable experience in leading marketing campaigns from the idea stage through to their execution and implementation. Outstanding communication and interpersonal skills.
Minimum of 3 years working experience in a digital marketing or advertising position.
Up-to-date on the latest trends and technologies
In-depth knowledge of SMS campaigns as well as various digital and BTL marketing platforms, best practices, and website analytics.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Highly creative with excellent analytical abilities.
Digital marketing.
Experience with A/B and multivariate experiments preferred
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