Overview
Accenture Song is where experiences are designed to improve people’s lives. We reimagine industries, products and services. If you believe our clients will only gain relevance through technology and digitalisation, your place is with us. Are you passionate about consumer marketing, gaming, and technology? We are seeking a Campaign Lead to drive direct-to-consumer marketing campaigns across EMEA, with a special focus on gaming, AI PCs, and enthusiast product portfolios. Key Responsibilities
Lead the development and execution of integrated, multi-channel consumer campaigns across EMEA markets. Collaborate with planning and creative teams to tailor strategies for regional and local audiences. Manage activations across offline/online media, social media, influencer partnerships, sponsorships, and events. Adapt product positioning and messaging for local cultural nuances. Align campaign outcomes to KPIs linked to brand growth, demand generation, and revenue impact. Build strong relationships with internal stakeholders and external partners (OEMs, ODMs, retailers, agencies). Support co-marketing initiatives with retail and channel partners. Analyze consumer behavior, market trends, and competitor activity to identify growth opportunities. Track and report on campaign performance, KPIs, and ROI. Lead gaming-focused campaigns, including retail activations, sponsorships, and influencer-driven initiatives. Coordinate participation in gaming trade shows, retail events, and industry activations. Experience & Qualifications
Proven experience in consumer marketing campaign management, ideally within tech, gaming, or consumer electronics. Strong background in multi-channel marketing and digital-first strategies. Experience driving both brand awareness and measurable demand/revenue impact. Ability to adapt campaigns for regional/local market requirements across EMEA. Hands-on experience with budget management, agency oversight, and media activations. Knowledge of gaming, PC hardware, or enthusiast markets preferred. English and German bilingual is mandatory. Key Competencies
Strategic campaign mindset and revenue orientation. Stakeholder management and operational excellence. Analytical skills and creative collaboration. Ideal Backgrounds
Consumer Campaign Manager, Retail Marketing Lead, or Brand Manager in gaming, PC, tech, or consumer electronics. Experience delivering integrated consumer campaigns with measurable commercial outcomes. Exposure to gaming-focused initiatives, retail co-marketing, and influencer/media-driven activations. Benefits
Health, life and accident insurance Medical services and wellness programmes Flexible compensation and share purchase plans Flexibility programmes (working hours, time off, holidays...) Personalised training paths Sustainability programmes and Accenture Foundation initiatives Employee diversity networks Other benefits: Bankinter office with special conditions and profit sharing
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