Who we are
ROBOTIX Hands-On Learning has been in classrooms for two decades. We work with schools to help teachers and students build real digital skills — through robotics, coding, and computational thinking.
We're scaling — new markets, a bigger operation, and the chance to rebuild how we grow. Sales drives this stage. Marketing isn't an end in itself here — it's the lever that helps the sales team sell more, in more places.
We're hiring someone to lead sales and marketing as one function — and own the number.
The profile
Someone who's run sales and marketing as one. Years carrying a sales number — and hitting it. Built and led sales teams from the front. Fluent in marketing as a tool — reads a funnel, holds the team to qualified leads, tracks every euro's return — but judges by business impact, not campaign metrics.
Senior enough to walk into a major institutional deal, sit across from the client, and close it. Strategic enough to shape how ROBOTIX sells over the next few years: team structure, sales model, new markets, new channels.
What doesn't work here:
* Pure marketing backgrounds. If your career has been brand, comms, or digital with no revenue accountability, this isn't the role.
* Strategists who won't go deep. The big deals get closed with you in the room.
* Tacticians who execute well but don't design how the business grows.
* Advisory experience, this isn't the role — we need someone who has run the function, not advised on one.
What you'll do
* Own the P&L for Sales + Marketing and hit the annual budget.
* Build the annual Sales and Marketing plan — targets, KPIs, priorities — sales-led.
* Lead the Sales and Marketing managers, keeping both functions aligned around the number.
* Set direction and pace in sales — pipeline, forecast, targets — alongside the Sales Manager.
* Set the priorities for marketing: qualified leads, sales enablement, positioning that helps close.
* Run the marketing budget on ROI: every euro has to move revenue.
* Run the major accounts and institutions like business units.
* Take new market entries end-to-end: research, go-to-market, first pipeline, first closes.
* Partner with Customer Success so the value proposition and terms land the number without eroding margin.
* Bring in AI where it multiplies what the team can do.
What we need
* 10+ years in sales and marketing, including direct P&L ownership in your current or most recent role. Not P&L "exposure" or "impact" from years ago — a number you own now.
* Track record of hitting the number year after year — with numbers, not stories.
* Experience running sales and marketing as one, with managers reporting to you.
* Experience building sales teams — or rebuilding them.
* Experience opening new markets or growing early-stage businesses.
* Institutional B2B or long sales cycles.
* Strong on the analytics: define the metric, read the data, act on it. Comfortable in a CRM (Salesforce, HubSpot, or similar) and marketing automation.
* Professional fluency in Spanish and English.
Our culture
At ROBOTIX we work focused, data-driven, and clear-headed. Data is the foundation of every decision, not a footnote. We make calls, we own them, and we learn from the ones that don't land.
Teams beat egos here, and progress beats comfort. We pressure-test our own ideas before defending them, and we start every initiative with the customer — not as a tagline, but as the actual brief.
Work smart, play smart.
What we offer
* A real strategic seat with P&L on it.
* A clear mandate to lead Sales and Marketing, backed directly by leadership.
* Real autonomy to define, propose, and execute.
* Office in central Barcelona (Diagonal/Aribau).
* A team that takes the work seriously — and knows how to enjoy it.