About the Company
Cualquier información adicional que necesite para este trabajo se encuentra en el texto a continuación. Asegúrese de leerla detenidamente y luego envíe su solicitud.
Since its beginnings in 1945, the KARL STORZ family company has grown into a global manufacturer and distributor of endoscopes, medical instruments, and devices. We are a leader in creative, flexible, high‑quality solutions that enable healthcare partners to perform at their best. Our portfolio includes over 15,000 products for human and veterinary medicine. We specialize in digital documentation systems and comprehensive operating‑room concepts, combining expertise in endoscopy with software solutions to support clinical process and resource management.
Job Overview
The primary objective of this role is to lead the comprehensive solutions strategy within the company’s portfolio for a specific business unit (Lower or Upper Endoscopy), ensuring competitive positioning, sustained growth and alignment with KARL STORZ’s commercial objectives.
Responsibilities
Division’s annual marketing plan
Define the strategic direction and review commercial and positioning objectives by business unit.
Conduct market, competitor and trend analysis (benchmarking) and identify key segments and customer needs.
Align the plan with the sales plan and growth objectives.
Plan the product launch pipeline, including launch schedule and portfolio updates.
Develop communication and promotion strategy by channel.
Coordinate training activities for internal teams and customers.
Create support materials: technical data sheets, presentations, videos.
Plan and manage events, including national and international conferences, training and innovation centre activities, and medical society sponsored activations.
Oversee digital marketing & communication, social media strategy, brand positioning, and multi‑channel digital campaigns.
Define KPIs for all activities.
Head of Strategy and Ecosystem Solutions Definition
Map current and future solutions by medical specialty.
Identify synergies between products, services, training and technology.
Segment customers and define customer journeys by profile.
Design integrated value propositions (product + service + training).
Collaborate with GPMs and PMs to integrate launches into the ecosystem.
Create solution maps by specialty and develop communication & training materials.
Design presentations and sales kits based on the ecosystem.
Support consultative selling strategies and train sales teams on the integrated solutions approach.
Plan key events to showcase the ecosystem to customers.
Identify opportunities for improvement in the customer experience.
Product lifecycle management and monitoring
Execute product launches in accordance with established procedures.
Secure inventory and demo resources with finance approval.
Analyze the portfolio and decide on launch impact.
Coordinate cross‑department communication for product discontinuation or replacement.
Train and align sales teams for upcoming launches.
Provide support through training, communication and product tools.
Coordinate launch and promotional activities and define differentiation, positioning and growth strategies.
Identify business opportunities and drive continuous improvement.
Operational and Commercial Excellence
Drive quality, efficiency and economic value of solutions and products.
Segmentation of accounts and portfolio supervision, IBP decision‑making on product availability.
Collaborate with Management, Operations, Quality, Legal, Finance, IT and Project Management.
Ensure compliance with objectives and implementation of strategic initiatives.
Monitor allocation of resources and focus of product demonstrations.
Participate in cross‑functional and global projects.
Prepare monthly reports (Comments of the Month, Business Follow‑up Meeting, QBR, Town Hall), and other updates.
Qualifications and Experience
University degree is essential; an MBA or Master’s degree in Marketing is highly regarded.
Minimum 5–8 years of experience in Marketing, Product Management or Business Management.
2–3 years of experience in team management.
Knowledge of medical sector products and associated clinical procedures is an advantage.
Languages: B2 level in English; additional language knowledge is an advantage.
Skills, Qualities and Attributes
Solid knowledge of medical technology, devices, healthcare software or pharmaceutical products, and healthcare regulations.
Familiarity with clinical processes, medical conditions, and workflows in hospitals or healthcare centres.
Ability to interpret clinical, market and product usage data.
Proficiency in market analysis, benchmarking and evaluation of business opportunities.
Proficiency in analysis and visualization tools (Power BI, Tableau), advanced Excel.
Skills in visual design and communication (Canva).
Karl Storz is an equal opportunity employer. xpzdshu We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr