PstrongWHY TCL? /strong /ppbr/ppstronguOur company /u /strong /ppbr/ppFounded in 1981, strongTCL Electronics /strong (HKSE 01070) is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked Number 1 TV brand worldwide. /ppbr/pulliTCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing its LED TVs from A to Z /liliTCL is one of the fastest growing High-Tech Brands in the World /liliStarting 2020, TCL Electronics Europe is expanding into new categories, like Air Conditioning, Major Domestic Appliances and IOT products. /li /ulpstronguOur strengths /u /strong /ppbr/pulliHigh development ambitions /liliInternational outreach /liliVertical integration /liliWorldwide brand with offices in Madrid and Barcelona /li /ulpbr/ppstronguThe role /u /strong /ppbr/ppWe are seeking a dynamic and visionary strongHead of Marketing Iberia /strong to lead the overall marketing strategy and execution, ensuring strong brand positioning and sustained business growth. This role will oversee both Digital Brand Marketing and Retail Marketing, managing two experienced managers and aligning their efforts to deliver impactful results across all channels. /ppbr/ppThe ideal candidate will bring a balance of strategic leadership and operational excellence, with proven expertise in digital, brand, and trade marketing. With strong ownership of budget and resources, they will maximize ROI, foster innovation, and drive brand awareness and product sell-out. Collaborating closely with Sales, Product, and European and China headquarters, this position will ensure marketing initiatives are consistent, data-driven, and directly supportive of TCL Iberia’s growth ambitions. /ppbr/ppstronguKey accountabilities /u /strong /ppbr/pp1. Strategy Marketing Development /pulliDefine the overall marketing strategy for TCL in Iberia, aligned with integral and European objectives. /liliEnsure competitive positioning of all product categories (TV, AC, MDA, IOT). /liliEstablish and oversee annual marketing plans, including digital, retail/trade, and branding initiatives. /li /ulpbr/pp2. Leadership Team Management /pulliLead and coach the two marketing managers (Digital Marketing Manager and Retail Manager). /liliDefine clear and measurable objectives for each team. /liliFoster collaboration, creativity, and talent development across the marketing organization. /li /ulpbr/pp3. Digital Brand Marketing /pulliOversee digital campaigns (paid media, social media, PR, influencer marketing, sponsorships). /liliGuarantee brand message consistency across all communication channels. /liliMeasure campaign effectiveness and optimize actions based on data insights. /li /ulpbr/pp4. Market Analysis Competitive Intelligence /pulliMonitor market trends, consumer behavior, and competitive landscape. /liliIdentify new opportunities for growth and innovation. /liliProvide strategic recommendations supported by market and performance data. /li /ulpbr/pp5. Budget Resource Management /pulliDefine and manage the Iberia marketing budget. /liliOptimize allocation of resources to maximize ROI. /li /ulpbr/pp6. Cross-Functional Collaboration /pulliWork closely with the Sales team to align marketing strategies with commercial objectives. /liliCollaborate with product, logistics, customer service, and finance teams. /liliManage relationships with creative/media agencies and external partners. /li /ulpbr/ppstronguYour profile /u /strong /ppbr/pulliMaster’s degree in Marketing, Business, or Communication. /lili+8 years of experience in marketing, including at least 3 years in a leadership role. /liliSolid expertise in digital marketing, brand management, and retail/trade marketing. /liliExperience in consumer electronics or FMCG strongly preferred. /liliExcellent communication skills in Spanish and English (Chinese is a plus). /liliCreativity and strategic thinking to drive innovation. /liliStrong leadership with the ability to manage multidisciplinary teams. /liliData-driven and analytical mindset for decision-making. /liliAbility to perform in fast-paced, international environments. /li /ul