WHO ARE WE?
We’re a fast-growing consumer brand group selling across e-commerce, TikTok Shop, and Amazon. We prioritize direct-response strategy, product quality, and measurable efficacy. The team moves fast and operates with a high bar.
WHO ARE WE LOOKING FOR?
We’re hiring a Creative Strategist with heavy direct response experience.
You’ll own both strategy and ops: building and briefing angles, scripting iterations, managing sprints, reviewing edits, and ensuring we ship 100–200 ads per week.
You must have lived and breathed direct response advertising and VSL-style creative—knowing the beats, pacing, proof, and psychology that drive conversions. This is a hands-on IC role with pod-level ownership (no formal people management).
Focus split:
● ~60% Strategy/Briefing
● ~40% Creative Ops/QA/Delivery
HOW TO APPLY: If you believe we're the right fit, please fill in this form:
WHAT WILL YOU DO?
Direct Response Strategy / Briefing / Analysis
● Develop a creative strategy by offer, funnel, and awareness stage; publish weekly test plans.
● Generate net-new DR angles from learnings, competitor swipes, and cultural trends.
● Outline 2–3 minute VSL-style ads (problem, agitation, solution, proof, CTA) and collaborate with copy on scripting.
● Write iteration briefs (hook swaps, lead/body edits, CTA tests, packaging, captions) with clear hypotheses.
● Brief content creators with DR talking tracks, shot lists, compliance guardrails, and demo guidelines.
● Lead reviews to ensure DR structure, pacing, and storytelling are dialed in.
● Translate performance data (Hook, Hold, CTR, CPC, CPA, ROAS) into new test briefs within 1–3 days.
Creative Ops & Delivery
● Own weekly sprints: intake → brief → production → QA → launch → iteration.
● Plan and ship 100–200 ads weekly (mix of new and iterations).
● Traffic assets correctly: naming, specs (9:16 / 4:5 / 1:1), captions, UTMs.
● QA assets for typos, compliance, pacing, audio, and render quality.
● Review editor work with time-stamped, DR-specific notes (cut logic, proof beats, motion/graphics, sound).
● Maintain a clean, searchable DAM with version control.
● Coordinate with Media/Growth to ensure launches hit deadlines.
● Use light automation/AI for cut-downs, resizing, and captions.
● Track throughput and ensure weekly volume targets are met without errors.
● Manage creator usage rights and content expirations.
WHAT SUCCESS LOOKS LIKE (FIRST 90 DAYS)
● 100–200 DR ads shipped weekly, >98% QA pass rate .
● Iterations launched within 24–48 hours of insights, increasing win rate.
● Faster time-to-first-winner and more winners per 50 launches.
● A standardized system for DR briefs (VSL, creator, iteration) used by the team.
● Clean DAM and clear creative pipeline visible to Growth/Media .
MUST-HAVES
● 3+ years in direct response creative strategy, ideally in high-spend environments ($1MM+/mo).
● Deep experience with VSL-style ads : structure, beats, proof, pacing, CTA flow.
● Proven ability to ship 100–200 ads weekly across VSLs, short-form, and UGC.
● Strong post-production literacy (Premiere/Final Cut/AE basics) for precise DR feedback.
● Track record of writing/briefing iterations and content creators for DR assets .
● Data-driven mindset; you live in Hook/Hold/CTR/CPC/CPA/ROAS.
● Detail-oriented; errors don’t slip past you.
● Clear communicator who pushes creative toward DR performance.
NICE-TO-HAVES
● Health, beauty, or OTC-adjacent experience.
● Amazon and TikTok Shop creative systems.
● Familiarity with tools: ClickUp/Asana, Frame.io, Motion/Varos, Google Workspace, CapCut/Descript, Runway/Topaz/ElevenLabs
HOW TO APPLY: If you believe we're the right fit, please fill in this form: