Senior Brand Manager Kinder Join to apply for the
Senior Brand Manager Kinder
role at
Ferrero .
Company Description Ferrero is a family‑owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 53,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Location Barcelona, Cornellà de Llobregat, Spain.
About The Role We’re looking for a dynamic Senior Brand Manager to lead strategic initiatives for the Kinder brand in a hybrid role that blends creativity, digital expertise, and operational excellence. This position offers the opportunity to work across Spain and Portugal, driving innovation and impact in one of Ferrero’s most iconic PowerBrands. You’ll be part of a passionate team, shaping the future of FMCG marketing through cross‑functional collaboration and cutting‑edge tools.
Main Responsibilities
Take ownership of the marketing strategy for the Tablets & Bites categories.
Lead transversal projects for Kinder, including CRM management, social media strategy, and coordination with international teams.
Adapt global content to local needs, develop marketing campaigns, and implement consumer promotions.
Manage the 4Ps of marketing, oversee sell‑in/sell‑out analysis, and prepare impactful presentations and business cases.
Coordinate the SAP Ariba implementation and manage purchase requests.
Facilitate access to new tools, including AI technologies, and ensure compliance with Ferrero’s confidentiality policies.
Who We Are Looking For
Proactive and communicative leader with proven experience as a Senior Brand Manager in the FMCG sector.
Comfortable navigating complex, transversal projects and coordinating multidisciplinary teams.
Advanced skills in Excel, PowerPoint, and tools like Nielsen, IRI, and Kantar.
Familiarity with SAP and a strong interest in artificial intelligence.
Fluent in Spanish and English; ability to work in an international matrix organization is a plus.
Diversity Statement Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Manufacturing
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