Our company Founded in 1981, TCL Electronics (HKSE 01070) is a leading company for Consumer Electronics with 25.000 employees across 78 countries and is now ranked Number 1 TV brand worldwide. TCL Electronics has developed specific expertise, promoting vertical integration, i.e. manufacturing its LED TVs from A to Z TCL is one of the fastest growing High-Tech Brands in the World Starting 2020, TCL Electronics Europe is expanding into new categories, like Air Conditioning, Major Domestic Appliances and IOT products. High development ambitions Vertical integration Worldwide brand with offices in Madrid and Barcelona We are seeking a dynamic and visionary Head of Marketing Iberia to lead the overall marketing strategy and execution, ensuring strong brand positioning and sustained business growth. This role will oversee both Digital & Brand Marketing and Retail Marketing, managing two experienced managers and aligning their efforts to deliver impactful results across all channels. The ideal candidate will bring a balance of strategic leadership and operational excellence, with proven expertise in digital, brand, and trade marketing. With strong ownership of budget and resources, they will maximize ROI, foster innovation, and drive brand awareness and product sell-out. Collaborating closely with Sales, Product, and European and China headquarters, this position will ensure marketing initiatives are consistent, data-driven, and directly supportive of TCL Iberia’s growth ambitions. Strategy & Marketing Development Define the overall marketing strategy for TCL in Iberia, aligned with integral and European objectives. Establish and oversee annual marketing plans, including digital, retail/trade, and branding initiatives. Lead and coach the two marketing managers (Digital Marketing Manager and Retail Manager). Foster collaboration, creativity, and talent development across the marketing organization. Digital & Brand Marketing Oversee digital campaigns (paid media, social media, PR, influencer marketing, sponsorships). Guarantee brand message consistency across all communication channels. Measure campaign effectiveness and optimize actions based on data insights. Market Analysis & Competitive Intelligence Provide strategic recommendations supported by market and performance data. Budget & Resource Management Define and manage the Iberia marketing budget. Work closely with the Sales team to align marketing strategies with commercial objectives. Manage relationships with creative/media agencies and external partners. Master’s degree in Marketing, Business, or Communication. ~+8 years of experience in marketing, including at least 3 years in a leadership role. ~ Solid expertise in digital marketing, brand management, and retail/trade marketing. ~ Excellent communication skills in Spanish and English (Chinese is a plus). ~ Data-driven and analytical mindset for decision-making. ~