**Job Information**:
- Number
- WEBWW-2025-000063
- Job function
- Marketing
- Job type
- Full-time
- Location
- Barcelona
- Country
- Spain
**About the Position**:
**Introduction**:
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
**Overview**:
**Job Summary**
The Product Manager is responsible for defining and executing strategic initiatives aligned with market needs for the assigned product portfolio. This role encompasses end-to-end product management, including the development and implementation of comprehensive marketing support programs for a specific product line.
The Product Manager provides expert marketing guidance to field teams and customers, leveraging deep scientific knowledge to support the Business Line's objectives. Additionally, the role collaborates closely with cross-functional teams to shape tactical plans, navigate regulatory environments, and drive the overall success of the product in the market.
**Responsibilities**:
**Key Accountabilities**
- Lead the launch of new products through market research, competitive analysis, positioning, and development of value propositions and marketing materials.
- Monitor market trends and competitor activity to identify opportunities, threats, and strategic adjustments.
- Support the sales team with value-based arguments and tools to address customer and competitor objections effectively.
- Develop and maintain marketing assets, including brochures, presentations, catalogs, and digital campaign materials.
- Ensure accurate and compliant product documentation, including registrations, technical data sheets, safety files, and inserts.
- Coordinate and participate in key events such as workshops, congresses, and scientific sessions to enhance product visibility.
- Foster collaboration with Key Opinion Leaders (KOLs) to support product evaluations and drive scientific publications.
- Collaborate on technical tender documentation and support internal teams in the bidding process.
- Act as the primary marketing and technical contact for product lines, liaising with suppliers, technical services, and logistics to resolve product-related issues.
- Maintain up-to-date information in internal systems (e.g., SAP, Teams) and ensure compliance with corporate standards and the Werfen Code of Ethics.
**Networking/Key relationships**
- Commercial team: AMs, KAMs and SAS
- Technical Service, HelpLine, and Logistics
- Contracting and Customer Service
- Quality Assurance and Regulatory Affairs
- Legal and Compliance
- Strategic Business Unit
- Other Werfen affiliates and Business Units in Spain and Portugal
**Qualifications**:
**Minimum Knowledge & Experience required for the position**:
**Education**
- Bachelor's or Master’s degree in Life Sciences or Medicine is required; specialization in Hematology and/or Hemostasis is a plus.
- A complementary qualification in Business Administration, Marketing, or a related field is preferred.
**Experience**
- Minimum of 5 years of professional experience in the In Vitro Diagnostics (IVD) industry in a similar role, or in a medical/technical capacity within a hospital IVD laboratory—preferably within a Hematology/Hemostasis setting.
**Languages**
- Fluent in English and Spanish (spoken and written).
- Proficiency in Portuguese is considered an asset.
**Additional Skills**
- Familiarity with digital marketing tools and strategies is a plus.
**Skills & Capabilities**:
- Strong business acumen with a strategic mindset
- Proven ability to work effectively both independently and as part of a collaborative team
- Skilled in managing and executing projects with mínimal supervision
- Excellent presentation and communication skills, both oral and written
- Customer-focused approach with a commitment to delivering value
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- Creative thinker with the ability to develop innovative solutions
- Well-developed organizational agility and adaptability in dynamic environments
- Strong interpersonal skills with the ability to build and maintain effective business relationships
- Solid planning and time management abilities
- Results-driven, with a consistent focus on achieving objectives
**Travel requirements**:
- Up to 30% of time
- Territory
oSpain and Portugal
oOthers, occasionally due to business activity
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