Note that we will consider candidates based in Spain (primary location), Portugal, and Poland.
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Responsibilities
As the digital Marketing Specialist for the Global solutions division of ASSA ABLOY, you will follow, implement, optimize, and report on digital marketing strategies that drive awareness and lead generation for our Vingcard brand. In this hands‑on role you will collaborate with global and regional stakeholders to ensure consistent, high‑impact campaigns aligned to a unified go‑to‑market strategy.
SEO, AEO & content optimization: Own and execute SEO and Answer Engine Optimization strategies (keyword research, on‑page optimization, internal linking, basic technical SEO), partnering with content and product marketing to brief, optimize, and refresh our websites.
Paid media & demand generation: Plan, launch, and optimize Google Ads and LinkedIn Ads campaigns (search, paid social, retargeting), as well as integrated digital demand‑generation campaigns across web, paid, email support, and content syndication to drive efficient MQLs and pipeline contribution.
Website & landing page management: Manage website content and performance, build and optimize campaign landing pages, ensure accurate tracking, and run ongoing A/B testing to improve conversion and user experience.
Performance analytics & reporting: Track and report on website and campaign performance, build and maintain dashboards (Power BI or similar), and translate data into actionable insights and next steps for optimization and growth.
Cross‑functional collaboration: Coordinate closely with regional marketing teams, product teams, sales stakeholders, and external agencies to deliver on‑time campaigns, ensure lead quality and tracking, and maintain alignment with business priorities and go‑to‑market strategy.
Qualifications
Strong hands‑on digital marketing experience, ideally in B2B environments, with exposure to Hospitality, SaaS, or complex solution‑based industries preferred.
Proven ability to independently implement and optimize digital strategies across SEO/AEO and paid media with measurable performance outcomes.
Strong SEO and AEO expertise, including keyword research, content optimization, on‑page SEO, basic technical SEO, and ongoing performance monitoring using Search Console and other SEO tools.
Robust paid media execution skills, with experience managing Google Ads and LinkedIn Ads campaigns end‑to‑end, including setup, targeting, bid and budget management, testing, and continuous optimization toward CPL and MQL goals.
Solid analytics and performance measurement capability, with confidence using GA4 or Matomo to track results, translate data into insights, and inform optimization and decision‑making.
Excellent stakeholder management, communication, and organizational skills, enabling effective cross‑functional coordination and on‑time delivery.
Relevant degree in Marketing, Business, Communications (or equivalent practical experience) and full professional fluency in English, both written and spoken.
Experience with Adobe Experience Manager (AEM), Power BI marketing dashboards, and AI tools applied across content workflows, automation, research, and analytics is desirable.
Additional language skills beyond English (e.g., Spanish, Portuguese, French, or German) are strong assets.
We are building diverse, inclusive teams, and encourage applications from everyone who can see themselves working with us.
Benefits
Learning and career development opportunities, including online learning and LinkedIn training courses.
A competitive salary.
Completely remote work. xpzdshu
Supportive and accessible leadership team and a solid values platform that underpins who we are and how we operate.
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