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Senior performance marketing specialist (barcelona)

Barcelona
Glovo
Publicada el Publicado hace 19 hr horas
Descripción

Experteer Overview
As a Performance Marketing Lead at Glovo, you will own high-impact regional campaigns across Africa, EE, Balkans, or SWE. You work closely with cross-functional teams to drive acquisition, activation, reactivation and re-engagement through App Campaigns (UAC) and programmatic channels. You will lead data-driven optimization, A/B testing, and performance analysis to hit regional targets and share best practices. This role offers impact at scale within a fast-paced, diverse global team that shapes growth and efficiency.

Compensaciones / Incentivos
• Lead creation, development, and optimization of regional campaigns with cross-functional teams
• Drive acquisition, activation, reactivation, and re-engagement through UAC and programmatic channels
• Own performance targets and deliver on key growth metrics
• Lead continuous optimization via A/B testing and performance analysis
• Collaborate with design, local marketing, BI, and Martech to craft winning strategies
• Share insights and best practices to elevate team performance
• Manage large-scale campaigns and coordinate with multiple stakeholders

Responsabilidades
• 3-5+ years in performance marketing
• Strong focus on Google App Campaigns (preferably UAC) and programmatic advertising
• Proven ability to scale campaigns and optimize acquisition funnels for ROAS
• Deep knowledge of digital measurement, attribution, incrementality, and optimization
• Analytical mindset with ability to translate data into insights
• Experience managing large-scale campaigns across multiple teams
• Familiarity with Google Data Studio, Tableau, Excel, Google Ads Editor, Adjust, Branch, or Appsflyer
• Excellent communication and problem-solving skills
• Fluency in English (additional languages a plus)
• Ability to operate in a fast-paced environment and drive projects from strategy to execution

Requisitos principales
• equity plan
• private health insurance
• Glovo credit
• discounts on transport, food, and kindergarten
• gym memberships
• extra time off and remote work options

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Repartidor/a glovo (vehículo propio remunerado) (barcelona)
Barcelona
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