Martech Strategist – dentsu / Omega CRM
Omega CRM is a Merkle & Dentsu company, leader in Customer Experience services with over 20 years of experience in technology applied to marketing. We are looking for a Martech Strategist to grow our martech stack practice, focusing on customer experience management, marketing automation, personalization and AI with cutting‑edge technology.
This role integrates strategic thinking, problem‑solving skills and cross‑functional collaboration to execute marketing strategy, drive innovation and business results. It requires a deep understanding of the marketing craft and the technology that enables it.
Success in this role will involve analyzing business needs, partnering with Omega business development, operations and tech teams, and designing evolutive roadmaps to improve Customer Experience maturity for our clients with a consultancy and pre‑sales approach.
Responsabilities
* Design, advise and support pre‑sales of marketing and technology solutions to help clients evolve in their digital maturity.
* Create an evolutionary roadmap to improve martech capabilities with business objectives, combining client capability development and marketing tool implementation.
* Collaborate on proposals with potential clients, focusing on technical solution design and business impact.
* Act as a business analyst to map business needs (KPIs) to client capabilities through services and implementation projects of martech tools.
* Define customer experience improvement strategies with a focus on enhancing consumer relationships across their lifecycle.
* Research and recommend new marketing technology products; oversee training and adoption.
* Ensure integration of marketing technology products with non‑marketing systems.
* Train and support users of marketing technology products.
* Understand integration and building blocks of marketing technology products.
* Accompany the marketing corporate team to demos and client sites.
* Deliver presentations and product demonstrations.
* Research market trends and technologies to identify impactful opportunities and trending topics.
Knowledge & Skills
* Strong collaboration and communication skills working with SMEs, C‑Levels, PMO and business stakeholders.
* Minimum 2 years’ experience specifying MarTech/AdTech business development, consultancy‑focused, skilled at translating technology into solutions that solve business problems.
* Understanding of Customer Data Platforms, Marketing Automation Tools, AI tools, Web Analytics, Advertising platforms, etc.
* Strong experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy.
* Previous experience within digital advertising.
Will be a plus
* Email marketing, lead generation and database management, paid media and customer segmentation.
* Experience supporting multiple implementation work‑streams simultaneously.
* Self‑motivated, creative, analytical, problem‑solving, organizational, and interpersonal skills with adaptability to shifting priorities.
* Excellent negotiation, persuasion, and problem‑solving skills.
* Exceptional organizational and time‑management skills.
* Passionate technologist and innovative visionary.
What We Offer
* Permanent contract.
* Flexible schedule to balance professional and personal life.
* Training & certification opportunities from our main partners.
* Home office.
* Flexible retribution: public transport ticket, meal voucher, etc.
* Health insurance.
* Omega in action—our commitment to a better society.
About us
We are a digital global company whose mission is to accelerate the business experience (BX) of our customers. Our 360 solutions allow business transformation and acceleration through technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies across retail, manufacturing, education, non‑profit and NGO sectors. We are one of the top 3 partners of Salesforce in Europe and a Salesforce Consulting Partner with award‑winning innovation.
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