PbPaid Media Buyer (DTC/eCommerce) /b /ppbLocation: Fully Remote /b(Must be based in Europe) /ppbr/ppbAbout the role /b /ppWe're hiring a Paid Media Buyer to live inside our ad accounts across Meta, Google, AppLovin, NewsBreak, Pinterest, native (Taboola / Outbrain), and other platforms as we expand. You'll own the technical execution and day-to-day optimization of paid campaigns: building structure, reading the data, finding the leaks, and pulling the right levers to scale. /ppThis is a platform role, not a creative role. You won't be writing scripts or designing assets. You'll work closely with our creative team, briefing them based on what the data tells you, feeding them performance signal, and getting their work into market efficiently. /ppbr/ppbWhat you'll do /b /ppbDaily / weekly cadence /b /pulliRun weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance. /liliMaintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule. /liliRun pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after. /liliOn Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube. /liliLead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers. /li /ulpbStrategic ownership /b /pulliBuild, launch, and optimize campaigns across Meta, Google (Search, Performance Max, Demand Gen, YouTube), AppLovin, NewsBreak, Pinterest, native, and any new platform we test into. /liliContinuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working. /liliRead multi-platform data and explain what's actually happening, not just what each platform reports about itself. /liliMake the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics. /liliBrief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria. /li /ulpbr/ppbTools you'll use /b /pulliNative ad platforms: Meta Ads Manager, Google Ads, AppLovin, NewsBreak, Pinterest Ads, Taboola/Outbrain /liliAnalytics: GA4, Northbeam, Hex, BigQuery, Shopify backend /liliPlanning and reporting: Notion, ClickUp, Sheets/Excel /li /ulpEquivalents are fine. We care about the muscle, not the brand of the tool. /ppbr/ppbWhat we're looking for /b /pullib3+ years buying paid media at meaningful scale /b$250K+ monthly, with hands-on Meta and Google experience as the foundation /lilibMulti-platform fluency: /byou've built and optimized campaigns on at least 2-3 platforms beyond Meta and Google (AppLovin, NewsBreak, Pinterest, native, programmatic, etc.) /lilibStrong analytical chops: /bat home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a PL well enough to translate ad metrics into business impact /lilibComfort with attribution chaos: /byou can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving /lilibSharp on tracking and measurement: /bpixels, CAPI, server-side events, conversion APIs, UTMs /lilibA clear point of view on testing: /bhow to design clean tests, when to call a winner, when to kill a loser /lilibStrong written communication: /bSlack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders /lilibAsks the right questions before acting. /bWe'll trust you with real money in real accounts; you need to know what you don't know, and ask for it /lilibComfortable juggling multiple accounts in parallel /bwith shifting priorities, without dropping balls /li /ulpbr/ppbNice to have /b /pulliExperience scaling DTC/ eCom brands past $250K/month on Meta /liliMobile UA experience (AppLovin) /liliFamiliarity with MMM, incrementality testing, or geo holdouts /liliExperience briefing creative for performance: you don't make it, but you know what works /liliComfort with Shopify, GA4, or other eCom/analytics backend reporting /li /ulpbr/ppbBenefits Compensation /b /pullibFully remote /b /lilibCompetitive base salary /b /lilibPaid time off /b /lilibFlex days. /b Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire /lilibOwnership autonomy /b - trusted to build and execute strategy /li /ulpbr/ppbReady to Apply? /b /ppIf you want to own, optimize, and scale paid media across the platforms that matter, apply now. /p