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Santander ( ) is evolving from a global, high-impact brand into a technology‑driven organization, and our people are at the heart of this journey. Together, we are driving a customer‑centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. Country: Spain.
Global Digital Product & Experience Manager – Madrid
Key Responsibilities
Ensure effective execution of the digital insurance product roadmap.
Elevate digital customer experience standards across all channels.
Coordinate structured follow‑up of digital performance across markets.
Translate strategic priorities into actionable product and experience initiatives.
Digital Experience Leadership (Cross‑Channel)
Lead the definition and evolution of the end‑to‑end digital insurance experience across app, web and assisted channels.
Drive journey simplification, friction reduction and customer‑centric design principles.
Identify structural UX barriers impacting conversion and engagement.
Ensure cross‑channel consistency between digital and assisted environments.
Collaborate closely with the CRO & Experimentation Lead to embed behavioral insights into journey design.
Establish scalable UX standards and design guidelines across markets.
Support countries in diagnosing experience gaps and defining improvement action plans.
Global Product & Squad Ownership
Act as functional owner of the Digital Insurance squads (e.G., Daily Insurance and Protection Product squads).
Govern backlog prioritization based on business impact and funnel performance.
Ensure alignment between product roadmap and defined growth objectives.
Coordinate closely with Technology and BECO teams to ensure timely and effective delivery.
Monitor delivery progress and address cross‑functional dependencies.
Cross‑Country Coordination
Act as the main coordination point between Global and local digital insurance teams.
Establish structured governance routines (e.G., performance reviews, roadmap alignment sessions).
Monitor action plan execution across markets.
Ensure consistent implementation of global initiatives and standards.
Identify performance gaps and support corrective action plans.
KPI Follow‑up & Performance Governance
Work closely with the Digital Analytics Lead to ensure transparency and comparability of KPIs.
Track Digital Share, Conversion Rate, LTV/CAC and customer growth performance across markets.
Ensure action plans are clearly linked to measurable performance impact.
Support preparation of structured performance materials for senior stakeholders.
Best Practice Identification & Scaling
Identify high‑performing initiatives across markets.
Develop structured playbooks to replicate successful initiatives.
Foster knowledge sharing and cross‑country collaboration.
Ensure systematic documentation of learnings and scalable initiatives.
What You’ll Bring
Professional Experience
At least 15 years of professional experience, with strong exposure to digital product, customer experience and transformation roles.
Proven experience leading cross‑channel digital experience optimisation initiatives.
Experience owning product backlogs and working closely with technology teams.
Experience working with attribution models and performance measurement frameworks.
Experience scaling paid media across multiple markets.
Hands‑on experience designing, executing and analysing A/B and multivariate tests.
Experience coordinating multiple international markets.
Experience operating in large, matrix organisations.
Experience in insurance, banking or financial services (preferred).
Education
Bachelor’s degree in Business, Engineering, Marketing or related field.
MBA or postgraduate studies (preferred).
Languages
Fluent in English and Spanish.
Portuguese (preferred).
Hard Skills
Strong understanding of digital funnel dynamics and business impact drivers.
Hands‑on experience with digital analytics tools (Google Analytics 4, Adobe Analytics, Adobe Target or similar).
Strong hands‑on experience with Google Ads, Meta Ads, Campaign Manager 360, Google Analytics 4 and tag management tools.
Understanding of SEO and organic growth principles.
Familiarity with AI‑driven search environments and emerging digital acquisition channels.
Strong understanding of behavioural science and user psychology principles.
Soft Skills
Structured, analytical and performance‑oriented mindset.
Strong execution discipline and accountability.
Excellent stakeholder management and communication skills.
Ability to influence stakeholders across functions and geographies.
Comfortable operating in international, multicultural environments.
We Value Your Impact
You can expect a fair, competitive reward package that reflects the impact you create and the value you deliver, alongside rewards that go beyond numbers. Flexible hybrid working models (some days remote, some days onsite with your team) and flexible hours are available. You will have access to extensive learning platforms, Santander Open Academy, preferential banking terms, life insurance and more. Health, wellness, childcare support and family‑friendly programmes are provided. Additional benefits include gym/WellHub membership, medical centres, meal subsidies, parking, shuttle service and exclusive discounts for Santander employees.
Local Compliance
Santander is proud to provide equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. xhfqzwm We are committed to an inclusive and accessible application process for all candidates.
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