Role
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We are seeking a CRM Specialist to support lifecycle and outreach operations for the German market. You will sit at the intersection of marketing automation, lead activation, and SDR enablement, building and optimizing programs that convert leads into pipeline. You will report to the General Lifecycle Strategy Manager and work within a growing team of specialists, owning German market execution end‑to‑end.
Responsibilities
Build and execute activation and reactivation sequences for German market leads, targeting the right triggers, timing, and channels.
Manage lead nurturing flows, onboarding programs, and re‑engagement campaigns across the funnel.
Support lead scoring and lifecycle stage management in alignment with global criteria.
Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the German market.
Coordinate with SDRs to ensure seamless lead routing, follow‑up SLAs, and clear campaign context at handoff.
Collaborate with Field Marketing to turn events and campaigns into full‑funnel, multi‑touch sequences.
Identify and implement automation opportunities to improve funnel velocity and conversion rates.
Use AI‑assisted tools for copywriting, sequence creation, and outreach personalization at scale.
Contribute to the team’s AI tooling experimentation, testing new approaches for segmentation and lead prioritization.
Manage campaign calendars and ensure accurate lead attribution across touchpoints.
Maintain data quality standards for lead routing, enrichment, and CRM hygiene.
Analyze campaign and activation performance, extracting insights to share with the Lifecycle and Revenue Marketing teams.
Build and maintain basic dashboards to track activation rates, funnel velocity, and campaign ROI.
Qualifications
German native or expert (written and spoken) and fluent in English.
1–3 years of experience in lifecycle marketing, demand generation, marketing operations, or a related field.
Hands‑on experience with CRM and marketing automation platforms – HubSpot experience is a strong plus.
Familiarity with sequencing or outreach tools (Outreach, Salesloft, Apollo) is valued.
Comfortable using AI tools day‑to‑day for writing, research, automation, or analysis.
Strong organizational skills and attention to detail, with a bias toward execution.
Data‑driven mindset: use metrics to diagnose problems and prioritize action.
Comfortable working cross‑functionally with SDRs, Field Marketing, and global stakeholders.
Tools & Stack
HubSpot, Outreach / Salesloft, Apollo / Clay, ChatGPT / Claude, Notion / Confluence.
Familiarity with PowerBI/Looker or similar reporting tools is a plus.
Equal Employment Opportunity
We welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply. We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. xhfqzwm If you would like to learn more about our inclusive recruitment processes, please let us know.
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