Growth Marketing Manager
Remote | Product School
About Product School
Product School is the global leader in product management training, helping professionals accelerate their careers through world-class education, certifications, and community. As we continue to grow, we're investing heavily in AI-powered marketing, lifecycle automation, and modern growth systems that create more personalized and effective customer experiences.
We're looking for a Growth Marketing Manager who thrives at the intersection of lifecycle marketing, paid acquisition, CRM strategy, automation, and AI.
This is not a traditional growth marketing role focused solely on campaigns. The ideal candidate is equally comfortable analyzing customer behavior, designing sophisticated lifecycle journeys, building automation workflows, leveraging AI to improve marketing performance, and identifying opportunities to optimize the customer journey from first touch through conversion and beyond.
This role is highly cross-functional and will work closely with marketing, sales, and leadership to build scalable growth infrastructure and improve business outcomes.
Build and manage sophisticated segmentation strategies using behavioral, engagement, lifecycle, and acquisition data
Design personalized customer journeys that improve customer experience and business outcomes
Build, manage, and optimize CRM, email, and automation workflows
Develop and implement AI-powered marketing workflows that improve personalization, efficiency, and performance
Analyze customer behavior, funnel performance, and lifecycle data to identify growth opportunities
Partner closely with sales to improve lead quality, conversion rates, and revenue outcomes
Evaluate and implement emerging AI, automation, and lifecycle technologies that improve marketing effectiveness
Help modernize Product School's growth infrastructure through systems thinking, automation, experimentation, and continuous optimization
4+ years of experience in growth marketing, lifecycle marketing, CRM marketing, marketing automation, demand generation, or a related field
~ Deep understanding of segmentation, personalization, customer journey design, and lifecycle marketing
~ Experience working with complex customer databases and multiple audience segments
~ Hands-on experience with CRM and marketing automation platforms such as Customer.io, HubSpot, Braze, Marketo, Iterable, Salesforce, or similar tools
~ Demonstrated experience using AI tools and automation platforms as part of day-to-day marketing execution
~ Experience building or managing AI-powered workflows that improve personalization, segmentation, campaign performance, operational efficiency, or customer engagement
~ Strong analytical skills with the ability to turn customer and performance data into actionable insights
~ Proven track record of driving measurable business outcomes through marketing initiatives
~ Experience with tools such as n8n, Make, Zapier, OpenAI, Claude, or similar automation ecosystems
You leverage AI and automation to make marketing smarter, faster, and more effective
You use data to identify opportunities, run experiments, and improve conversion throughout the customer journey
You continuously optimize customer journeys based on behavioral signals and performance data
You measure success through business outcomes—not just marketing activity
Experience managing high-volume lifecycle marketing programs
SQL, analytics, or technical marketing experience
Experience working in AI-native organizations or implementing AI-first marketing strategies
Why Join Product School?
You'll have the opportunity to shape how Product School approaches growth, lifecycle marketing, automation, and AI while working alongside a team that values experimentation, innovation, and continuous learning.
If you're excited about building modern growth systems, leveraging AI to solve complex marketing challenges, and driving measurable business impact, we'd love to hear from you.